Your Working Life With Caroline Dowd-higgins

BREAKING THROUGH Communicating to Open Minds, Move Hearts, and Change the World   “The world was depending on us. But vaccine skepticism, suspicion around Big Pharma’s motives, economic insecurity, political polarization, civil unrest, and just plain fear were challenges we had to recognize and respect. We had to address those challenges in a way that didn’t alienate people but, instead, brought them into the conversation. Was I up to the task? I’d have to be,” declares Sally Susman, Chief Corporate Affairs Officer at Pfizer. In 2020, she found herself at the helm of one of the most urgent, high-stakes public dialogues of our times. Based on her flash of insight, she and her team found ways to break through the noise and fear and persuade millions to change their assumptions about Big Pharma, make complex science accessible, and build confidence in the lifesaving technology.   In BREAKING THROUGH, Susman shares hard-earned lessons not only from the pandemic but from her life and distinguished career, from g