Arthur W. Page Society
Inside IBM’s Brand Transformation - Jon Iwata, IBM
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:25:47
- More information
Informações:
Synopsis
Jon Iwata, former Chief Brand Officer at IBM, speaks about his role, how he helped to shape the IBM of the 21st century, what it means to be a next-generation CCO and what’s in store for the future of our profession.