3 Books With Neil Pasricha

Chapter 123: Suzy Batiz on suffering, surviving, and selling shit

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Synopsis

“Do you realize what you’ve done? You’ve taken the smell out of shit!” Suzy Batiz says this is what her husband Hector said — shocked! amazed! — when he realized the strange essential oil spray she’d been obsessively working on late into the night for nine straight months really and actually … worked. Today Suzy is founder of billion-dollar-valued Poo-Pourri and supernatural. But the endless topline superlatives surrounding her — EY Entrepreneur of the Year, ranked #240 on Forbes “Richest Self-Made” Woman list just above Serena Williams — actually mask the more startling, complex, inspiring story underneath. Sure, there’s no denying the wealth — after all, we did this interview in the 15,000 square foot church she lives in — but Suzy isn’t motivated by money. Never has been! She’s motivated by freedom, by energy, by making, by love — and by leading and sharing a life of inspiration. I flew down to Dallas, Texas and sat with my friend Suzy Batiz to understand how exactly she navigated a lifetime of poverty, ab