Marketing Week
This Much I Learned: The DNA of Guinness and why that matters in 2023
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:43:51
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Synopsis
Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present.