Crafty Ass Female

Sara McNally gives us her creative backstory from going to school for graphic design, designing greeting cards from home, working “terrible ad-agency jobs”, doing a letterpress printing internship, to ‘falling ass-backwards’ into owning her business. She talks about trying to figure out how to blend her love of making things, working with her hands, and writing. Sara feels like her superpower is brevity + efficiency, and talks about the complexity of her designs is in their simplicity. Brilliant! She also talks about the abundance mindset vs. the scarcity mindset, ‘pruning back’ different aspects of her business, needing to learn how to delegate tasks to her team, + standing behind her business decisions.