Ali Fitness Podcast

Do you know what to look for when you choose meat from the butcher? What characteristics reveal quality and freshness? And how do you interpret the different grading systems? As we work to be more conscious consumers who consider the source of the food we eat, a basic understanding of label designations and the attributes of quality meat become necessary. Emma Pike is the director of Farmer’s Market, a premium online butcher based in Hong Kong. The products are all naturally farmed from sustainable sources, and include fresh Australian beef, lamb, pork, salmon, chicken and duck. Farmer’s Market seeks to bring restaurant quality products to the retail market at an affordable price, offering traceability and a high level of customer service. When Emma moved to Hong Kong twelve years ago, she had access to quality meat at a reasonable price. But over the years, she noticed a decline in the quality without a reduction in price. On a mission to know where the meat she was feeding her kids originated, Emma started