Of Note

37: James Townsend, 3D Visualization and the Future of Product Marketing

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Synopsis

Workplace burnout and quiet quitting have become major concerns for companies of all scales. Employers across the nation are seeking solutions to remedy these issues as they navigate the modern challenges that arise with remote and hybrid business models. An innovative 3D product experience startup took the risk of offering its entire team unlimited PTO to prevent these complications–and the results have been positive. Dopple employs a number of 3D artists and uses Augmented Reality (AR) to offer clients product visualization services, so they can sustainably alter and scale product designs online. The technology helps companies track inventory, leverage assets and create interactive product experiences for consumers. In this episode of Of Note, VP of Product Development, James Townsend joins our hosts Joseph Nother and Kim Christ to share his unique approach to 3D visualization and leadership. James combines the narrative of eCommerce and company culture to explain how his brand maintains passion for their