Payments Innovation: Fintech | Innovation | Ecommerce

Your product has one purpose…Solving a customer’s problem. But what do you do when they don’t even know they have a problem?That’s a challenge Mark Ridley, Co-Founder & Managing Director at Green Shoots FX, tackled in starting his FX company. He joins the show today to share the lessons he’s learned in launching Green Shoots.We discuss:How to educate your customersHow to enter a crowded marketWhat to do about your customers’ other problemsTo ensure that you never miss an episode of Payments Innovation, subscribe on Apple Podcasts, Spotify, or here and don’t forget to check out our YouTube!Until next time! Hosted on Acast. See acast.com/privacy for more information.