The Storytelling Edge How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
- Author: Shane Snow e Joe Lazauskas
- Narrator: Chris Sorensen
- Publisher: Gildan Audio
- Duration: 4:15:28
Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.
Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.
With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
Chapter 0Duration: 11min
Chapter 0 Part 2Duration: 31min
Chapter 1Duration: 26min
Chapter 2Duration: 20min
Chapter 3Duration: 47min
Chapter 4Duration: 42min
Chapter 5Duration: 09min
Chapter 6Duration: 53min
Chapter 7Duration: 12min