Paid Traffic Lab

If you’re not boosting posts in your marketing strategy you’re missing out! Too many marketers think that boosted posts are too basic and it’s just throwing away money. Listen to the episode to hear why Kevin disagrees and how to form a strategy to create a win/win to build your audiences and increase your ROAS (return on ad spend).   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/

Preventing ad fatigue is something all advertisers should be aware of. However, the methodology for avoiding this fatigue varies depending on who you listen to. Facebook has created audience tools and it’s within your best interest to let their technology optimize accordingly. Kevin and Spencer share the different scenarios for audience overlap and what may be best for your campaigns.   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/

Facebook is changing the way we optimize budgets by optimizing towards the top ad sets in real time. This leaves a lot of marketers scared, thinking their ad costs are going to skyrocket. Don’t worry, there are some great new opportunities to jump on while others struggle to adapt.   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/

Traffic is the lifeblood of your business and the Paid Traffic Lab podcast is a weekly show that dives into the latest news and information in the world of paid media. Episodes vary from higher level technical material, the strategy of analytical tracking, creative design, funnel optimization along with tips and techniques for getting started with paid media.