Launch Chat

Today's question comes from Gary. I'm working with a new company and I'm trying to create an equity cliff investing schedule. I want to define criteria for what determines a cut-off for equity. If they leave or get fired, it's clear that they should lose equity, but if a company takes longer to get off the ground then they could pull back on effort, which should reduce their equity, too. How do you define these milestones?

Today’s question comes from Dylan. I’m an iOS developer and I’ve always been interested in the startup scene but don’t know where to start. I’d like to meet someone who is passionate about their own idea and has experience on the business side - is there a place where a tech founder can find a good co-founder?

Today’s question comes from Jason. I’m trying to test some basic ideas as fast as possible and I’d like to find the way to setup a landing page and payment form as quickly as possible. Do you have a particular process or method you like to use when testing ideas?

Today’s question comes from Timothy. There are a lot of factors that go into conversions, but in the app marketing ecosystem, where have you found the highest returns and retention?

Today’s question comes from Colin. I’ve been working on a mobile app that is out soon. I started with an MVP to gain traction because I’ve heard it helps with funding. However, I don’t even know where to look for funding. How can I find people who would invest to make the full version of our product and give us some runway?

Today’s question comes from Stephanie. We have a .co domain name and want to change it to a .com, but the current owner isn’t using it for anything. We’ve heard that driving any additional traffic to a squatted domain will raise the price. What should we do?

Today's question comes from Roy. I'm tossing a few ideas around and researching what a good new business or industry would be to go into. Do you have any recommendations on which industries are good to get into as a first-time founder, or any that you would recommend against?

Today's question comes from Chad. How do I know when it's time to kill my startup? I have about 20 pay customers and $1,000 in MMR, but I've failed to get my product into the hands of people not in my immediate network. Even if it's not time to kill it yet, how do you know when it's just not going to work?

Today's question comes from Josh. I'm new to the startup space. Even though I have a lot of industry knowledge, I don't know much about building a startup. What are some good resources for getting started?

Today's question comes from Shaheen. I'm ready to move forward with my startup idea, but I want to keep my full-time job at the same time. Should I tell my boss what I'm doing or just keep it to myself and make sure I don't work on my startup at my day job?

Today's question comes from Bijon in Egypt. What would you do differently when beginning your startup?

Today’s question comes from Garett. There’s not a lot of investors located in the area I live in. Is there a way for a startup in the middle of the country to attract those investors or is there a different way to go about raising money?

Today’s question comes from Mike. I’m having a hard time justifying raising money for my startup. It seems like everything I read glorifies startups who raise money but aren’t yet profitable. Why is that?

Today’s question comes from Gary. What does it mean to build a codeless MVP? Is this something a pre-product startup should consider?

Today’s question comes from Paul. Is it hard to raise money as a startup if your spouse it your partner? Is this something you should think about before starting.

Today’s question comes from Michael. What are some of the required expenses for a startup? What are unavoidable costs and what are nice-to-haves?

Today’s question comes from Wendy. How important is it to have an attorney or accountant as an early stage startup? Is this something you should be setting money aside from the beginning, pre-revenue, to fill these roles?

Today’s question comes from Ken. As a technical founder, where do you start with marketing and sales? Should you go out and find a marketing focused co-founder?

Today’s question comes from Cindy. Is there a place to find impartial testers to Beta test an app? Are there any resources or tools that can help perform those types of tests?

Today’s question comes from Charlie. Is it worth it to pay to attend or sponsor a conference? As a startup, should you pay for the travel costs associated with going to events?