B2B Word of Mouth Marketing

In Episode 2: B2B Marketing on LinkedIn, we discussed ways to optimize your profile to target the professional audience you are seeking to grow, and increase your connection rate. Now, it’s time to think about how you can increase your engagement on LinkedIn. In this episode, Bill and Erin discuss best practices and growth hacks you can implement to get the biggest impact from your activities on LinkedIn. Links/References mentioned in this episode: Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator Have a marketing question you want answered? Email us at podcast@boomtime.com. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbiceConnect with Erin: https://www.linkedin.com/in/erinebarrio

If you’re a B2B trying to spread word of mouth about your business, LinkedIn is a proverbial gold mine with 61M senior level influencers and 40M users in decision making positions. Your goal is to grow your network of professionals, but, before you start sending out connection requests, you first need to understand who it is you are targeting, and optimize your profile to attract that audience and increase your rate of connections. Links/References mentioned in this episode: Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator#   Have a marketing question you want answered? Email us at podcast@boomtime.com.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online   Connect with Bill: https://www.linkedin.com/in/billbice Connect with Erin: https://www.linkedin.com/in/erinebarrio

When you hear the phrase ‘word of mouth’ you probably think of a naturally occurring instance where people are talking about or referring to a person, place, product, etc. Word of mouth marketing takes the work you’ve done building your brand, creating products, and treating your consumer well, and amplifies it. The key is knowing who your audience is, giving them great content and sharing your expert insights with them, and continuously growing your audience to increase your referrals. Links/References mentioned in this episode: Only 11% of Salespeople ask for referrals: https://spiro.ai/3-challenges-asking-referrals/ Customers are 4x more likely to buy when referred: https://www.nielsen.com/us/en/insights/news/2013/under-the-influence-consumer-trust-in-advertising.html Leading reasons business buyers having limited engagement is because marketers send them too much irrelevant information: https://www.bluecorona.com/blog/b2b-marketing-statistics Businesses that use marketing automation to nurture prospects e

Bill Bice is a programmer at heart. At 18, he created ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the southwest. Bill has grown and invested in 27 companies, and one of the core things he’s learned is that the go-to-market is always the hardest part of growing a business. Frustrated by trying to get great marketing for his companies, he decided to tackle the problem, and founded boomtime, which approaches marketing as a technology problem, and uses data driven approaches to create marketing strategies to help businesses grow. What the data revealed was that great marketing came from the in-the-trenches, day-in-day-out work. That’s why boomtime built the world’s first marketing-as-a-service platform: fuse. boomtime’s marketing strategists follow the data: instead of reinventing the wheel, boomtime applies proven marketing techniques at scale. Er