Strategy With Jason

Welcome back to an all-new episode of Strategy With Jason! Jason's guests include Joe Lockerd & Anthony Santangelo of AutoMax Recruiting & Training; and Steven Warner of AutomotoHR. Watch as everyone talks about giving people a chance, potential technician shortage, and reasons to hire versus reasons not to hire.

Welcome back to a brand new episode of Strategy With Jason! Jason's still in Las Vegas, and his guest now is Kerri Wise- Vice President of Industry Education and Relations of TrueCar, Inc & a Member of the Board of Directors for Women In Automotive, LLC. The two discuss perceived value from the consumer, trust in the dealership, and what transparency looks like.

On this episode of The Drive, Jason explains how your dealership can exceed customers' expectations. You'll learn not only how to do it, but why you should do it, too.

For this episode of The Drive, Jason discusses how to understand your social media analytics. Since each social media platform looks at their respective analytics in a different way, you need to be careful in how you digest them.

Time to brew some Closers Coffee again, because there’s a new Coffee With Jason here! Jason’s guest now is CEO of Automotive Marketing at Ordermotive, Ryan Hartigan. The two chat about audience-specific creative, how to know you’ve got the right person/agency, and the value of salespeople.

Strategy With Jason is back in Las Vegas yet again! Jason's interviewing Sean Weaver- Founder of CarFilm & Partner of Drive Options. Watch as they discuss the best campaigns for dealerships, how managers should look at video, and what makes a good engaging video.

Welcome back to yet another episode of Coffee With Jason! Jason's guest is James Lawrence, who's the CEO of DealerEFX.com. The pair talk about having a captivating subject line, the move to mobile, and response rates.

Welcome back to Strategy With Jason! Jason's Las Vegas trip continues with Car Biz Done Better's Founder, Sean Welsh. Watch as he and Jason talk about data mining versus data usage, the sales process, and utilizing your budget wisely.

For this episode of The Drive, Jason discusses holistic attribution at length, and why it's such an important aspect of marketing for everyone to know.

Time to get your Closers Coffee ready for another episode of Coffee With Jason! Jason's guest is Dennis Moseley-Williams, the Founder of DMW Strategic Consulting. The two men discuss increasing the perceived value of your business, the four realms of experience, and visiting a car mechanic.

Welcome back to Strategy With Jason! Jason's still in Las Vegas, and he's now interviewing Car Motivators CEO Sean Kelley. Watch as the two talk about how to recruit people, the dealership's "Why?", and the pillars of a winning culture.

In this episode of The Drive, Jason explains at length why he despises desks with phones. It could very well be an unpopular opinion, but it's the truth!

On this episode of The Drive, Jason discusses how you can overcome obstacles like any entrepreneur. Mistakes happen- that's a fact. How you will fix them will shape you as an entrepreneur- either for better or for worse.

Jason is back in Las Vegas- and he's still interviewing tons of great people! Today's guest is Bobbie Herron, President & Founder of The Bees Knees Automotive Agency. The two chat about creating an experience with operations, non-verbal communication, and using CRM the right way.

Better brew your Closers Coffee- a new Coffee With Jason is here! Jason's guest now is Aaron Wood, Director of Dealer Partnerships at PIN Business Network. The pair talk about going from the taxi to the Uber, having to take action when necessary, and owning your market share.

Jason is back in Las Vegas, NV to interview more great people! Today, he's interviewing Kelly Kleinman- Content Director of Dealership News. The two talk about analytics to focus on, efforts within service, and where dealerships' efforts will go.

Get your Closers Coffee ready- a new Coffee With Jason is here! Jason's guest is Jeremy Sacco, Senior Content Marketing Strategist behind CarGurus. Watch the pair discuss many topics such as going beyond conversion, steps to content creation, and turning data into something more.

Jason's back in Las Vegas on this episode of Strategy With Jason! His guest now is El Patronn- Managing Partner of Brooklyn Mitsubishi and all-around automotive industry expert/strategist. Watch as the two talk about beginnings on social media, being raised in the car industry, and dealerships defining their brand.

For this edition of The Drive, Jason talks about the importance of a dealership marketing their service department. Marketing your sales department is important, but neglecting your service department will result in lost profits.

On this episode of The Drive, Jason discusses the importance of collaboration in order to grow your audience. After all, creating and uploading content simply isn't enough. You need to be strategic in a number of ways to be successful.