Press This: The Wordpress Community Podcast On Webmasterradio.fm

[Are you or your customers interested in using video content to help customers and visitors get the most out of your website or products? Coming up with an effective video learning solution can be super tricky, but if you dial in on the right approach you might make a meaningful impact to your or your clients' businesses. Join us for this episode of PressThis as we interview Shawn Hesketh of WP101 about his philosophy around creating video learning strategy that not only helps to reduce support load and delight customers, but also as an engine of growth. If you or your team is spending all of your time answering questions, and you'd like to learn clever techniques for turning your learning content into an engine of growth, don't miss this episode of PressThis!"/>

["In this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES! Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into leads and customers. If you build it, they will come, but will they buy?!?! Listen to this episode of PressThis to supercharge your content strategy to actually drive growth for your brand or customers." https://conversionsciences.com/lead-generation-solutions//>

["For those of us looking for an edge when optimizing digital experiences for growth, personalization is an attractive strategy. Who doesn't want a website or mobile experience that recognizes an individual and serves them the best content and tools that are specific to that person's needs? It all sounds incredible, but the cost to create and maintain personalized experiences can be quite high. Is personalization worth the trouble? In this episode of PressThis, we interview 10up's Phil Crumm about the evolution of personalization, how brands use personalization today, the business case for personalization (when it does / doesn't make sense), and how personalization will evolve in the future. You'll learn keen insights into the strategies you can use to delight customers and optimize for growth. In the end, each brand must choose if personalization is the right strategy, but we hope you'll get a little help in finding your direction on your personalization strategy on this episode of PressThis. Listen now!"/

["Page speed is a big deal. Every second of load time is an excruciating eternity of pain for your site's visitors which slowly bleeds revenue out of your funnel and away from your bottom line. In one study from 2016 Google reported that the average U.S. retail mobile site loaded in 6.9 seconds, but, according to their then most recent data, 40% of consumers will leave a page that takes longer than three seconds to load. Ouch! Site owners are painfully aware that slow load times cause high bounce rates and thus creating site visitors who aren't buying, aren't clicking on ads, and aren't becoming advocates for your brand or the brands you serve as an agency or freelancer. Page speed has a direct impact to your ability to grow! In this episode of PressThis, we interview the world-renowned Patrick Meenan of Cloudflare and founder of the uber-popular WebPageTest.org about what you can do to help make your WordPress sites faster and more profitable. As part of his new role at Cloudflare, Patrick has been working

["Are you running your own development-focused freelance or small agency business? Have you mastered the skills to sell your services and close the right kind of clients to keep you growing? Selling your services can often be an uncomfortable or even often overlooked area when managing a development focused freelance or small agency businesses. Of course, these are some of the very skills you'll need to keep your billable hours full and money adding to your bottom line! In this episode of PressThis we interview popular WP community contributor John Housholder as he talks about his trasition from a developer centric role to one focusing on helping to drive growth. John explores the challenges of shifting contexts, getting around the fear of talking to people, and coming to terms with the important role of sales in helping a business move forward. As a former freelance developer, John has been in the trenches and his insights into how to approach sales conversations in efficient and effective ways are a must

["Ecommerce platform provider BigCommerce recently released an ecommerce plugin for WordPress with a really unique approach. The plugin leverages the BigCommerce platform to offload many of the workloads required for ecommerce sites in order to let WordPress focus on delivering great content with awesome performance. This was big news in the WordPress community and was even featured during the State of the Word talk at WCUS. For this episode of PressThis, we've invited Topher DeRosia of BigCommerce to share how their solution works and how they think about the opportunity of offloaded ecommerce to help WordPress ecommerce sites. We're super excited for the chance to chat about this exciting development in the world of WordPress ecommerce. If you're looking for new ways to use WordPress to generate revenue from direct sales or on how you can help customers of your freelancer or agency business win with WordPress and ecommerce, listen to this episode of PressThis now!"/>

["As you spend time thinking about how you'll be able to deliver new audiences and revenue to your business or the businesses you serve as an agency or freelancer, you've likely thought quite a bit about creating mobile apps. For many organizations the investment in creating and maintaining mobile apps on iOS and Android can be quite daunting. In this episode of PressThis we interview the infamous Brian Messenlehner of AppPresser about strategies you can use to leverage WordPress to build mobile apps. Brian explores creative ideas around your technology strategy, how you can use the native experiences you build to unlock new audiences and revenue, and why you shouldn't be leaving money on the table by not addressing this valuable channel for growth. If you're an agency or freelancer, you'll love hearing Brian's tips and how they can help you increase billable hours with your clients. Help scratch your growth FOMO itch, listen to this episode of PressThis, and learn how to drive growth by creating native mob

[In this episode of PressThis we are joined by founder of Atomic Blocks, Mike McAlister as we revisit his journey in creating new WordPress products in a post-Gutenberg world. With the release of WordPress 5.0, product makers in the WordPress ecosystem are now faced with the challenge of learning new Javascript technologies and new editorial markets. Listen in as we explore Mike’s best strategies and tips for creating innovative products in this new era./>

[ Original Air Date: January 23, 2018 Join us for this episode of PressThis as we interview crazy-smart Karim Marucchi of Crowd Favorite on the future of WordPress and open source for the Enterprise. Will Enterprise brands continue to adopt WordPress and open source? How will views on the scale, security, and reliability of open source change in the future? Karim is uniquely positioned to answer these questions as his agency serves enterprise brands like X, Y, and Z. If breaking into the enterprise is part of your plan for your agency or WP product business, don’t miss this episode of PressThis. Listen now! Original Air Date: March 6, 2018 WordPress is growing at a mind bending pace and so are the businesses that support and rely on the ecosystem. If you’re wondering how you’ll grow your WP-focused team while defending your quality, lifestyle, and culture, check out this episode of Press This. In this episode we’ll be interviewing the super-popular and insightful Shane Pearlman to hear about the challenges

[In this episode of PressThis we do a recap of all the things you missed at WordCamp US in December 2018 in Nashville. Get the latest on the State of the Word, happenings from around the show, and the best content at WCUS. Scratch your FOMO itch, and get relive WCUS on this episode of PressThis./>

[In this episode of PressThis we interview lead developer of the Genesis Framework for WordPress Nathan Rice. Nathan will be sharing what he and the rest of the newly expanded Genesis engineering team and core contributors are working on for the future of Genesis. Nathan will cover exciting new updates for Gutenberg, a partnership with Google, and audits the team is doing into the digital marketing features within Genesis. Don't miss your chance to learn about how the framework that revolutionized WordPress, will continue to do so with Gutenberg and beyond! Listen now!/>

[The slower your ecommerce site is, the less money you or your clients make. That's just a fact. If you're not spending time to invest in performance as a product, you're leaving money on the table. Join this episode of PressThis as we interview the super smart Zach Stepek of Mindsize around how you can optimize WooCommerce for speed and reliability. Mindsize and Zach are leaders in WooCommerce performance and Zach will be sharing his best tips for improving performance and reliability. Don't miss this chance to boost performance, boost your conversion rates, and boos your revenue. Listen now!/>

[Are you at your whit's end servicing clients? Are you overworked, frustrated, and struggling to grow? Running an agency or freelancing business is hard. There is a never-ending sea of things to do between you and growth. The hardest part of running an agency business is that the more you grow, the list of things to do exponentially increases! In this episode of PressThis, we interview the super smart Sara Dunn of 11WEB as she shares her ideas around achieving growth by doing less. Sara will share how focusing on the services you offer can help you deliver more value to your customers and more value to your business. You'll learn how to think about your business in ways that can help make your life more livable, your employees happier, your customers delighted, and your bank account full. Drop the hamster wheel for a bit and take some time to learn how to useless as a driver of growth on this episode of PressThis!/>

[The WordPress community is abuzz with activity with the pending release of WordPress version 5.0 on Nobember 19th. Join us for this episode of PressThis as we explore important updates to tools in the WordPress ecosystem, the upcoming WordCamp US in Nashville, and a whole host of topics that will help you stay ahead of the curve on the biggest updates in WordPress. Listen now!/>

[In this episode of PressThis we interview the infamous Carrie Dils on leveraging the Genesis framework for agencies and developers. Carrie details what you need to get started, the basic concepts of Genesis, and how to leverage Genesis to help you create better sites at a faster pace. Carrie is a community veteran with excellent Genesis courses on Lynda, LinkedIn, and carriedils.com. Listen now!/>

[Tune in to this episode of PressThis where we interview online marketer, WordPress expert, and SEO consultant, Rebecca Gill. Rebecca has been focusing on SEO and WordPress for over a decade and now you can listen in as she shares her tips and opinions on how to wring the most out of your digital experiences. We'll cover all of the latest technologies that are driving modern SEO best practices including semantic markup, accessibility, and much more. Don't miss out on this opportunity to hear from one of the most compelling and articulate speakers in the WordPress SEO space. Listen now!/>

[Do you use the Genesis framework to build themes for WordPress? Have you considered using Genesis? Join us for this episode of PressThis as we interview Genesis community pillar Gary Jones. Gary is a core contributor to the Genesis framework and admin of the Genesis community group on Slack. Gary will share his thoughts on the evolution of Genesis, power and depth of the community, and how brands and agencies use Genesis to scale their work and build better experiences. Don't miss this chance to learn about Genesis and the community from someone who has been a leader throughout Genesis' evolution. Listen now!/>

[Join us for this very special episode of PressThis as we interview Foundation Digital's Greg Boser of SEO Rockstars' fame! Greg has been at the cusp of digital marketing with WordPress since nearly the begining, and he'll be sharing his views on what has changed, what has stayed the same, and what the future opportunities are for businesses looking to drive growth with WordPress. Greg has a deep understanding of the principles of digital marketing and the technology of WordPress. Don't miss this chance to hear a legend in digital marketing share his thoughts on the opportunities you could be leveraging to drive growth for you or your clients. Listen now!/>

[If your knowledge of SEO is semantic HTML and meta fields, you're missing out. Creating sites as a builder or managing a site as an operator requires you to keep up with the latest techniques in SEO. SEO is changing though and old-school SEO techniques are still rife within the WordPress community. Join us for this episode of PressThis as we interview Andrea Volpini of WordLift as he discusses how the next generation of web developers are helping their sites win in SEO. WordLift is an AI powered SEO tool, so Andrea is well positioned to talk to you about how SEO has changed and what you can do to stay ahead. If your answer to SEO is to add meta fields to the site you build, you need to listen to this episode of PressThis!/>

[If you're building sites for your brand or as an agency building for others, getting your review strategy dialed in can be the difference between a healthy site churning out revenue and a wasteland of empty carts and absent checkouts. In this episode of Press this, we interview Tevya Washburn of Starfish Reviews about strategies you can use to gain more insightful, helpful, 5-star reviews and use those to improve your business and products. If you've been wondering what to do about your review strategy, don't miss this episode of PressThis!/>