Power Your Purpose With Megan Accardo

This is a behind-the-scenes sneak peek of exactly how I created my brand new digital program, Built for Purpose, in 6 days. Listen in and learn how you can do it too! Here’s the thing. You could spend months perfecting an amazing program, but success favors speed. We have to make quicker decisions in our business to make things profitable. So often the only thing standing in our way is us, overthinking something. The key to creating a digital course is just to do it, and do it quickly. Listen in to learn: Why running a live group cohort first to get real-time market research can make all the difference in the world for the success of your course The mistakes I made with my first program, and what to do instead The step-by-step, day-by-day roadmap to creating a course in less than a week. The sooner you can put your program out there, the more feedback you will receive to make it better for the 2nd, 3rd… 8th version. That is why it doesn’t have to be perfect the first time around. If you have been wanting to

Welcome to a business coaches power hour. (Just 2 fun business coaches chatting about how to make more money in your life!) Heidi B is a business coach who helps entrepreneurial women use micro-strategy to generate momentum and cash in their businesses. She affectionately refers to herself as the Ultimate Hype-Accountability Coach You Didn’t Know You Needed. Heidi simplifies marketing and selling your services. She says building a business comes down to meeting people, telling them what you do, and how they can work with. It’s not complicated, but you can’t just post a reel and expect people to purchase your program. You have to build relationships. The key is to ask: How can we make revenue this week? Who do we need to talk to and build relationships with to sell our services? She also has a multitude of amazing tips for selling on social media. (A LOT of people do it wrong.) Listen in to learn what a digital handshake is! Finally, Heidi spills the beans on exactly how much to charge for your coaching packag

Have you ever wanted to see your name in special publications or media outlets? This week I am sharing an exclusive behind-the-scenes scoop on how I have gotten articles published for Create & Cultivate and interviewed in really cool and notable publications such as Forbes, Well+Good, Best Life and so many more. I’m sharing exactly step-by-step how I did it, and you can too. You probably know that getting featured in reputable media outlets is one of the top things you can do to build credibility at any stage of your career or business. After all, that means a reputable media outlet has trusted their audience to you and it goes a long way in building credibility with your audience. But first, let's address the elephant in the room. (do you see it too?) Does saying you are an expert in a certain area make you sweat a little? Hellooo imposter syndrome! If you have had any of these thoughts, you are not alone: I am not an expert I don’t know enough What am I even going to talk about? Does anyon

Long gone are the days where you can post a pretty picture to Instagram with a simple caption like... "Fun Summer Dayzzz." Beautiful images, vague captions and generic quotes are not going to get the results you need... which for my clients is building a business. Let's face it, to play the social media game and get engagement (and clients!) from your content means you need to be showing up on video. You may feel like there is a LOT of noise online and wonder how the heck you can stand out from the crowd. If so, I have great news. This week we have a special treat on the podcast to teach us about showing up as ourselves on video on social media. And more importantly, what showing up on video can do for your business and your life! Dana Bowling is a brand strategist and video coach. And she happens to be one of my all-time favorite people to follow on social media. So when I thought about podcast guests you just had to experience, she immediately came to mind. Dana gives us tips on how to get out of you

Bold truth coming in hot! Aligning your core values with your work is the only way to experience fulfillment in your career or business. I call this unlocking the power of your purpose. Inside this episode I reveal the juicy details over my recent crisis in values, what it looks and feels like, and how to get out of it. Being a former marital and family therapy associate, and having a psychology degree, I'm really obsessed with how we are wired and what motivates us. Listen in as I go on a deep dive into this idea that we have dominating core values, and how they change over time. I’ll reveal why my core values are driving me to relaunch the podcast, and show up and serve my community in even more impact and more meaningful ways than I was before. I share why I paused the podcast in the first place, what I’ve been working on this past year, and why it’s ok to pivot and re-evaluate things. Sometimes that’s the only way to come back stronger! Inside this episode, I also teach what it means to you use the P.O.W.

Have you been letting fear take a hold of your life and preventing you from getting into action around your next big idea? Are you paralyzed from moving forward because you find yourself terrified of “failing?” If so, you’re in the right place. This is a jam-packed practical episode to push through fear and redefine failure so you can get moving forward in your business and life. Here’s the truth: You will never feel fully ready. You will never wake up and feel 100% fearless. Sometimes you have to push through & go for things. Failure is not meant to shut us down. It’s used to spur growth and character.  Failure is not what we think in the traditional sense of the word. We need to redefine the word... and I think you'll relate and really like the new definition I give you. I'll also walk you through a few simple exercises to help you get out of your own way! Hit PLAY on this episode and find out how you can get moving, starting today! If you want to join my brand new 8-week program to Get More Clients int

The riches are in the niches! Have you heard this phrase and are left wondering why you need to niche down and how the heck to do it? On this episode we dive into it. FIRST, WHY DO YOU HAVE TO NICHE? People pay for a specialty solution to an urgent problem. They don’t just pay for better health or more confidence. Those things go on to help them accomplish a tangible result they are after. In other words, your offer won’t fly off the shelf if it’s not solving a specific problem and offering a tangible result. AND WHY IS IT SO DANG HARD TO NICHE? We are big-hearted humans who want to help a lot of people solve a lot of problems. Also.. being clear about something we are emotionally tied to is hard to do on our own. OK, SO HOW DO I NICHE? Ask the following questions: Who is this program/ service/ product for? What is that ONE problem I will solve that hits inside a client’s zone of urgency? What is the end result or tangible benefit I will offer? Can I create a methodology, a formula, a plan that is

Wondering how you can connect with others in a meaningful way in this digital age? On this episode we have chief networker Emily Merrell to share her best tips! Emily spent a decade planning hundreds of events for high-luxury businesses as well as her own women’s networking company, Six Degrees Society. She shares the tricks and methods she used to plan over 200 annual events, build a community from scratch and make passive revenue. Emily’s mission in life is to help solopreneurs move the needle in their business through events, community building and partnerships.  In addition to Six Degrees Society, Emily also works with companies, founders, and more who are looking to build a strong community of their own, plan retreats to inspire their own teams, or need a mentor in their own business journey. In this episode, we chat about: How the last year has changed her personal and professional networking patterns, and what she will continue doing even afterward. How she pivoted her entire events business model

Ready to turn your sales calls into clients? Inside this episode I share the 5 biggest mistakes I see people make on calls that lose the potential client and exactly what to do instead! In the world of client work, there is nothing more powerful than a highly converting sales call. After doing years of calls with potential clients, some more successfully than others, I've learned a thing or two about what works. I'm here to give you all the special sauce ingredients you need to start feeling confident in those high conversions on sales calls. This episode covers all sorts of juicy topics including all of the below and more: The exact steps I use in my sales calls to sign clients, and how I teach others to do the same The 5 biggest mistakes people make that kill the sale & how to avoid them all moving forward How to build in authentic urgency & scarcity the right way Get the full, customizable sales script here: FREE GUIDE: Sales Calls That Convert to Clients So hit PLAY and get one step clos

Are you a fellow podcaster, or want to start a podcast?  Whether you want it to align with your business goals, or you simply are looking to share your story on a platform, this episode on purposeful podcasting is for you! My guest, Christine O'Donnell, is an Emmy-Nominated journalist, podcast coach and TV personality. She is the founder of Bright Sighted Podcasting, a production and consulting company.  She has since helped dozens of people launch successful podcasts that are making a positive impact in people's lives. Her own show, Podcast Coaching with Christine, is a resource for growth, motivation and community for podcasters. Plus she gives us the behind-the-scenes on getting nominated for an Emmy (nbd!). Hit play and get the juicy scoop! A few things we chat about in this episode include… How to use a podcast to speak up for yourself and not be held back by fear, discomfort, waiting for permission, or what others will think. The hardest part of starting a podcast (hint: it involves pushing “publish

If you are hoping to launch or grow a profitable coaching business this year, this is the #1 episode for you! I go into all the behind-the-scenes on how I built my coaching business (+ all the mistakes I made… oops!) and how I now help others build their own successful coaching practices. This episode covers all sorts of juicy topics including all of the below and more! Defining the ideal person you want to work with (aka the riches are in the niches!) Defining what the ONE problem you can solve is How to create your irresistible offer using the google test The importance of selling the “white sandy beach” and not the features of your offer The difference between a coach & a consultant Where to start to actually find clients Are testimonials helpful? When I would recommend doing pro bono sessions, and for how long The different types of testimonials there are and the #1 kind you need to sell your services How to use client results to get momentum into your profitable coaching business

Today’s episode is for the working woman who has to navigate work, life, career, and a side hustle too… so ALL the things! Abby Zufelt is a digital marketing expert, speaker and the founder and host of Working Girl Talk, a podcast and community for working women. In this episode, we chat about: How to balance a side hustle and a FT job, and use one to sharpen your skills at the other… and vice versa (hint: it starts with really good boundaries!) What to do if you are re-evaluating your job and your career path… and how to know if you are experiencing normal burnout & job fatigue or full-blown soul-sucking work that you have to transition out of. How to battle WFH fatigue and find connection points with your colleagues (sending bachelor memes over slack anyone?!), even while working virtually. The importance of a perseverance mindset (what every successful person has in common… and how you can start using it in your daily life too!). If You Are Ready To Take Action On Your Expertise And Get Those

Today we are diving into some favorite networking tips to make those connections you want and need to move your career forward… yes, even in quarantine and the digital age of 2021. My friend, Michelle Miller joins the show today. She is an Actress in TV, Film, and Commercials, as well as a Communications Coach, specializing in Public Speaking and how to achieve On Camera Presence. Michelle is also the Host of the Mentors on the Mic podcast, where she interviews accomplished guests in Entertainment about how they started and how they moved up, including Executive Producers, Directors, Agents, Casting Directors, VPs of Networks, and more. In this episode, we cover: How to satisfy your creative hunger and enjoy the journey, while creating the future you want… even in an industry where you often can’t control the outcomes Why you are the only person who can dictate your own path, and how you can show up with confidence because you have something important to offer. The importance of making strategic connec

When people ask what Clubhouse is, I like to tell them... Imagine podcasts + live events + LinkedIn had a baby... and no one was there to take pictures. And you don't even need to wear pants. Which might leave you confused and asking: What are the benefits of Clubhouse? Should I be on it? How the heck do I use it? If you're wondering if it's another passing fad, or you signed up and don’t see what the fuss is …I hit record on an episode with everything you need to know. I cover: The benefits of Clubhouse and why I prefer it to real life events (did you hear? You don't have to wear pants) How to sign up (even without an invite)... there is a back-door trick I reveal in this episode The importance of following the right people and curating your hallway so you don't waste hours of your precious time How I use Clubhouse to book new clients, grow my email list and get dozens of new, engaged, targeted IG followers every single day So, tune in to this episode ASAP and learn the Clubhouse secrets... and

The world of podcasting has been exploding, and you might be secretly wondering how others get booked as guests on podcasts, and how you can too. First, why would you want to get on podcasts? Guesting on podcasts can bring you increased visibility, and help sell your products or services. It can build your thought leadership status, and create searchable links for content under your name or company. Your value and expertise can be shared with a wider audience, and used for greater impact. Quite simply, it is fun! You get to have conversations and connect with other like-minded leaders, which is especially important in this digital world. So if you are convinced and want to know how you can go about being featured as a guest on podcasts, here is the secret....... The *secret* is you don't have to be a genius. Or hire an expensive publicist (you could end up paying thousands of dollars a month!). But you do have to put yourself out there... (at least until the world is knocking down YOUR door). I'

My guest today believes all creatives can tap into that passion and special gift inside of them and get paid for it (yessss! Bring on the profits!). Paige Ray is a creative catalyst and consultant for avant-garde entrepreneurs. In this episode, she teaches us how to have radical vision, and take meaningful action with clear strategy. Paige's guidance is the fuel to your creative fire. In this episode, you will learn about: Why to choose the risky path (hint: because the safe road doesn’t fuel your soul) How you must give yourself a permission slip to move in the direction of your dreams and not wait for your circumstances to line up The importance of believing in your mission (even if you don’t believe in yourself at times) How to sell with integrity, in alignment with who you are, knowing you are providing value to the world Tune in to hear how you can move from passion to profits and design a business you love! Share a screenshot listening to this episode and tag us! @meganaccardo& @paigeraycr

When I left the corporate world to launch my own business, I had a few big questions that I had to answer in order to avoid disaster. In this episode, I reveal these 3 questions (and the answers I discovered!) that helped me take that leap, and some things I would do differently if I had to do it over again.  If you have been thinking about starting a business online and working for yourself as your own boss, or you are just getting started as an online entrepreneur, then this episode will be super helpful for you.  If you can answer these three questions I give you quickly, swiftly, efficiently and effectively… you will be ahead in the game, on your way to a profitable and sustainable business… woohoo! In this episode, you will learn: How to bring awareness to your personal brand and market yourself when you’ve been working in the corporate world for so long, that’s the only professional “identity” you’ve known How you can get rapid social proof that you are an expert in your new field (i.e. that fancy f

You probably already know that podcasting can help you build a more profitable business and life ... In this episode, I detail out all the reasons why you SHOULD have a podcast, and all the personal benefits I’ve experienced through my own podcast. For example... It has allowed me to be introduced to some of my heroes and mentors that used to not know I even existed. New clients and partnerships have popped up directly in my inbox, begging me to work with them. It's made me confident that I am leaving a legacy of valuable content for my family & (future) kids. Plus, it's been the most fun talking point when meeting new people! BUT if you have you ever said the following, then you are NOT alone: I have zero clue where to even start. I'm overwhelmed with all the podcasting logistics and tech. Isn't it a crowded space already? Am I up for this? What if I hate the sound of my own voice? Does anyone even care what I have to say? I get it. I started my podcast, Power Your Purpose, two ye

This week we have a special guest from one of Forbes 30 Under 30 most recent list! Des Dickerson is the co-founder and vice president of public relations and digital marketing at Creative Label, a digital consulting agency. Des’ expertise has led her to educate and inspire other entrepreneurs and businesses about digital trends and branding best practices. She is the co-host of Creative Label’s The Label podcast and has been featured on Create Cultivate, “CTV Morning Live,” and Lori Harder’s Earn Your Happy podcast. In this episode, you will learn about: How to market yourself on social media with ease Why branding, marketing and PR go together and what to focus on first What 3 things to pay attention to in the new year to stay ahead of the game The importance of diversity and inclusion in your business and brand Why there is no better teacher than failure, and how to get past that fear of failing Des shares how she and her business partner, Aisha Marshall stepped into action during the BLM Moveme

Today I’m sharing the 3 BIG things that saved 2020 for me. I took some key actions to keep moving forward despite some less than ideal circumstances, and they might be helpful for you too! I’ve especially found that looking at the year with a redemptive view is necessary to move forward and leave it behind in a positive way. This episode is meant to encourage and inspire you to do the same. You will learn about: How to develop adaptive, energetic coping mechanisms to curb bad habits My favorite WFH productivity tips to use into the new year The importance of asking “HOW” not “WHEN” (hint: not asking “when we will get back to normal?” but “How can I still meet my needs in these different circumstances?”) I also reveal what I’m looking forward to in 2021, including more ways to work together! RESOURCES MENTIONED: 1:1 Coaching Application to grab one of the 10 spaces available Share a screenshot listening to this episode and tag me! @meganaccardo on Instagram