Synopsis
SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
Episodes
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Google Interest Based Ads
01/04/2009 Duration: 30min[Google Interest Based Ads is the focus coming out of SES New York 2009./>
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Live from SES New York 09
26/03/2009 Duration: 28min[Live from SES New York, Bruce and Virginia discuss the SEO Training courses./>
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Canonical Tags Benefit for Search Engines
18/03/2009 Duration: 32min[Vanessa Fox explains how the canonical tag benefits search engines, webmasters and users./>
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SEOToolSet Training
11/03/2009 Duration: 28min[Bruce Clay offers SEOToolSet training on the East Coast/>
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Inside Search Engine Optimization Journal
04/03/2009 Duration: 32min[Inside the Search Engine Optimization Journal with Founder and Publisher Sean Golliher/>
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Vertical Search and Video SEO
25/02/2009 Duration: 32min[Vertical Search and Video SEO with Mark Robertson of Reel SEO/>
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Analytics and Content
18/02/2009 Duration: 34min[Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search./>
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Local Search Resources for Small Businesses
11/02/2009 Duration: 32min[Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org./>
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Search Analytics and Longtail Phrases
03/02/2009 Duration: 32min[Bruce, Susan and Viriginia discuss Search Analytics and Longtail Phrases/>
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Personalization on Search Results
28/01/2009 Duration: 35min[How is personalization going to change how Internet marketers operate/>
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Collecting user demographics
21/01/2009 Duration: 31min[Discover ways of collecting user demographics, plus Scott Skurnick, director of SEO and user insight at Edmunds.com/>
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Discussing state of spam in search and social marketing
14/01/2009 Duration: 31min[State of spam in search and social marketing, from social media to link building/>
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Online Retail Sales and Halo Media
07/01/2009 Duration: 31min[Online Retail Sales and Halo Media , and considerations of ecommerce sales, plus how to gain control of ecommerce, sales and buying cycles, plus an interview with Gregg Banse, President of 7th Pixel./>
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2009 Search Engine Marketing Predictions
31/12/2008 Duration: 33min[2009 Search Engine Marketing Predictions, plus Barry Schwartz, editor of Search Engine Roundtable, news editor of Search Engine Land and CEO ofRustyBrick looks back at the big search stories of 2008./>
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Matt Cutts on Search Trends in 2009
17/12/2008 Duration: 28min[ Virginia has an extended interview with Matt Cutts, head of the Google Webspam Team, on subjects like important algorithm factors, Web 2.0 technologies that Google is working toward indexing, how purchased links are handled, spam concerns and more/>
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Evolution of SEO Tools
10/12/2008 Duration: 32min[SEO Tools that can help gather data and get tasks done with maximum efficiency, plus Bruce, Susan and Virginia look at the evolving attitude toward tools and how they can help, plus Bruce Clay Inc IT Manager Aaron Landerkin joins the show to talk about the newest features and additions to the SEOToolSet./>
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Creating Engaging Web Content
03/12/2008 Duration: 30min[ Devaluation of Ranking as the prime metric for SEO, and the role of engagement objects on rankings going forward, plus an interview with Web designer and marketer Matthew Inman on creating engaging Web content./>
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Managing PPC Bids and National Broadband
26/11/2008 Duration: 33min[Managing PPC bids and the challenges faced by large companies, plus discussion on a recent FCC ruling to open the unused frequencies between television channels for use as a national broadband network./>
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Maps Local Listing and Pubcon 2008
19/11/2008 Duration: 31min[Maps, social media and the fate of Yahoo with Sage Lewis, Web marketing blogger and founder of Internet marketing company SageRock.com, followed by a roundtable discussion on Maps Local Listing, plus Susan Esparza and Scott Polk recall the highlights and takeaways from Pubcon 2008./>