Saas Sessions With Sunil

In this episode, Guillaume, CEO of Lemlist, talks about the 10 mistakes that people usually make while running cold email campaigns.We discussed about - 1. Do cold emails still work? (Busting some myth)2. 10 mistakes and 10 solutions or ways to avoid these mistakes.Guillaume on LinkedIn - https://www.linkedin.com/in/guillaumemoubeche/Lemlist - http://lemlist.com/

In this episode, Vivek Jaiswal, CEO and Co founder of Customer Guru, talks about: * What's a customer focused strategy? Why it's important?* What do you think of the Hubspot's flywheel? Do you think it will kill the traditional funnel?* How to create a customer focused marketing strategy?CustomerGuru - https://www.customerguru.in/Vivek on LinkedIn - https://www.linkedin.com/in/vivekj/

It's 2019 and videos are everywhere. Marketers are including video as a part of their content strategy and it is slowly becoming a vital part of the overall marketing plan.To have an expert's advice on Video Marketing I invited the Digital Strategist, Brand & Influencer Consultant, Shane Barker.In this episode, Shane talks about -* how video helps marketers in lead generation* the best platforms for B2B marketing videos* tips for creating and launching B2B marketing videos* personalizing video marketing + one awesome tool * best platform for building a personal brand through videos [bonus]Shane on LinkedIn - https://www.linkedin.com/in/shanebarker/Shane's website - https://shanebarker.com/

Customer success is one of the most trending vertical. It's a whole new strategy when it comes to delivering maximum value to your customers.In this episode, Sue Duris, customer-obsessed strategist, talks about what is customer success and customer experience.We discussed the "Holy Trinity of Growth", which says, Culture + Customer Experience + Employee Experience = Growth! Read more about it here - m4comm.com/holy-trinity-of-growth/Sue gave some tips on personalizing customer success and the role of AI in customer success.From this episode, you can get a good understanding of building a customer success strategy and identify trends in 2019?You can connect with Sue on LinkedIn here - www.linkedin.com/in/sueduris/