Digital Marketing Masters Podcast

When it comes to social media for business, especially for the B2B (business to business), there are a lot of "vanity metrics" pushed around. But all that really matters is if you are achieving your business goals.

What types of products work well for direct to consumer or B2C eCommerce? What influences purchases? How are discounts used to encourage email list growth? Let's find out with David Stellato from DFOglobal.

A short but enlightening tale from what started as a normal trip to the grocery store.

Today we talk about the Social Teams 100 list by Planable, and what it takes to run a social media team in 2021. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Planable: https://planable.io/ Xenia: https://www.linkedin.com/in/xeniamuntean/ Social Teams 100: https://planable.io/social-teams-100/

Nicholas Prouten uses his years of crypto experience to teach how investors can buy real-life, physical assets like gold and silver, but through a system tokenized with the blockchain. This isn't NFTs or Bitcoin, it's all about using blockchain to prove you own a real thing, not just a digital kitty or a tweet from Elon Musk.

Jeff Hahn is a crisis communication expert with 30 years of experience in communications and public relations. He was raised on an Iowa farm, enlisted in the U.S. Air Force, graduated from UTSA, and then spent 30 years working in some impressive roles, learning PR and crisis communications. Today, Jeff is the owner and principal of TexHahn Media, an Austin-based family of 4 distinct brands. He concentrates on reputation protection and restoration for his clients. Breaking Bad News: https://breakingbadnewsbook.com Hahn PR: https://hahnpublic.com Apron Food PR: https://apronfoodpr.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

In this hillarious episode, Matt and Aleya joke about the worst mistakes they see repeatedly without rhyme or reason in online marketing and websites. Matt's guest, Aleya Harris, CPCE is an award-winning marketer and former chef and catering company owner. She is the owner of Flourish Marketing, an agency that provides marketing education, strategy, and tools to help wedding and creative professionals get and keep a consistent stream of clients. They try to chat about Marketing for events such as weddings or in-person events that have gone virtual recently but they spend most of the time joking around. Still worth it. https://www.flourishmarketing.co/freebies https://www.thesocialmediapantry.com https://www.instagram.com/aleyaharris Free Courses and Downloables: https://hookseo.com/training

Who doesn't like paying less tax? It's time to stick it to the man with Greg Reed and how tax planning and better books (and some legal tactics) can help you claw back more from the tax-man. Smartbooks: https://www.SmartBooks.com Have a Virtual Coffee with Greg: https://calendly.com/gregoryreed/virtualcoffee Digital Marketing Masters Podcast: https://hookseo.com/podcast

Sound influences us in many ways. It can set the mood, product emotion, trigger memories, and communicate more than just the words on a page. Matt speaks with Jodi Krangle about leveraging sound in your marketing like the pros. Voiceover And Vocals: https://www.voiceoversandvocals.com Audio Branding Podcast: https://www.audiobrandingpodcast.com 5 Tips For Intentional Audio Strategy: https://voiceoversandvocals.com/audio-branding-strategy/ Digital Marketing Masters Podcast: https://hookseo.com/podcast Your Host, Matt Rouse: https://matthewrouse.com

How B2B marketers can use podcasts in their overall marketing strategies to create a cohesive, relevant, and engaging customer experience and drive revenue. After 15 years in B2B marketing, Lindsay left her role as a marketing leader at a global SaaS enterprise to start Casted, the first Amplified Marketing Platform - and the ONLY podcasting solution for B2B Marketers. Casted: https://Casted.us Casted Podcast: https://Podcast.casted.us Casted Lookbook: https://Casted.us/lookbook Digital Marketing Masters Podcast: https://hookseo.com/podcast

Today we're talking B2B sales with Dan Englander, but it also can help with your direct-to-consumer outreach campaigns. Dan Englander is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast. Sales Schema: https://www.salesschema.com Dan on Linkedin: https://www.linkedin.com/in/danenglander/ Sales Schema FB: https://www.facebook.com/salesschema Digital Marketing Masters Podcast: https://hookseo.com/podcast

Growing revenue, increasing sales, better workplaces, happier clients, happier employees, Matt and Doug Brown tackle it all in this amazing episode.

Nikhil Aitharaju from Topic SEO is our guest today and we discuss the issues with doing SEO at scale for your small business, Artificial Intelligence in SEO, and more. List to this show, shows, episode, episodes, podcast, podcastor, podcasting...

Before you start a podcast, you need to answer these five important questions. Matt chats with our very own editor, Daniel Craig from Silent Outburst Productions. Before you start a podcast, listen to this show. Podcast Mastery Course: https;//courses.hookdm.com/store

Think you're safe from hackers or corporate espionage? Think again. Todd Kane and Matt chat about the horrors of Internet Security for everyone from freelancers to giant corporations. Todd Kane is the founder of Evolved Management Consulting. He helps managed IT companies increase profit and decrease stress. But when it comes to Internet Security, we've seen it all. Evolved Management Consulting: https://www.evolvedmgmt.com/ Digital Marketing Masters Podcast : https://hookseo.com/podcast

Ed Zitron is the CEO of EZPR, a Media Relations company based in San Francisco, Boston, and Portland. He’s written a book called This Is How You Pitch and was named one of Business Insider’s Top 10 PR people in tech, as well as one of Adweek’s 30 under 30. Matt and Ed have a spirited conversation about the state of PR pitching in the world today.

Angel RIBO, known as The CEO Confidant, is an Influencer, International TV Host, Public Speaker, CEO Consultant, Board Member, and Philanthropist. Angel is based in Texas, and early in 2017, he launched his International Foundation, Wisdom for Kids, and he has helped more than 1000 Underprivileged Kids in Latin America become Entrepreneurs using their Local Resources. The CEO Confident: https://linkfol.io/theceoconfidant Digital Marketing Masters Podcast: https://hookseo.com/podcast Hook Digital Marketing Canada: https://hookdm.ca/podcast

Devin Schumacher is a serial entrepreneur and the Co-Founder of SERP, a business growth consultancy, and the parent company to numerous sub-brands built specifically to help hyper-specific segments of businesses. Serp Co: https://serp.co Serp Dental https://serpdental.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

Tracy Lamourie is the Founder and Managing Director of Lamourie Media and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations.

Christina Rivera is an author, speaker, consultant, and internet radio show host of Savvy Business, Life Unscripted, and has over twenty-five years of experience in corporate accounting. Since the conception of Savvy Business, in 2012, she has interviewed over 1000 businesses, foremost experts, and successful individuals of walks of life.