Brand Yourself

Ever felt a bit stumped about what your brand’s core message is? Sit down to write and have no idea how to come up with a great tagline? Trying to integrate multiple things into one cohesive brand? This episode will help! One Brand Yourself listener shares her struggle to nail her core message as an author with an online shop, and the intention to launch a new service-based revenue stream in the fall. And I offer some key clarifying exercises to help her – and you – land on what’s at the heart of your business and brand so that you can develop a message that captivates your target audience. I also remind you that this is one of the final episodes of the 2021 season of Brand Yourself. I’ll be spending the next few months rethinking the show and be back in January with fresh interviews and solo episodes for you! In the meantime, be sure to catch up on the 150+ episodes that are already published. They are full of inspiring conversations and tactical business advice to support your journey.   To submit your ques

Ever wondered how to integrate motherhood and entrepreneurship and a full life? Today, I’m pulling back the curtain on the 6 things that have empowered me to juggle it all without burning out. To run my own business, build another one with co-founders, be present for my 2-year-old, have a solid relationship with my husband, and still have time to take care of me too. This idea to open up this was inspired by a conversation I had with a colleague recently who is an entrepreneur and in her first trimester of pregnancy. She asked… “Have ever given people a real behind the scenes peek into how you do all of those things?” And I realized, I haven’t. I’ve shared bits and pieces here and there – on the podcast, on social media, but never in one place with a detailed play-by-play. But I’ve realized that there are people out there who are probably curious because maybe they too want to start businesses or grow businesses, while juggling other things. So, I’ll be breaking this down so you can understand how I’ve made i

Erin Parekh is a holistic nutritionist and women’s wellness expert who specializes in guiding women to nourish themselves and their bodies as they transition into motherhood and beyond. Since 2017, she has supported hundreds of clients to feel balanced and thrive in their bodies using real food nutrition and simple self-care rituals. In her private coaching practice, she has supported women through challenges in fertility, postpartum depletion, menopausal symptoms, gut health, and stress management. Her expertise has been featured in New York Minute Mag, Palm Beach Illustrated, and Nutritious Life. So, Erin and I have known each other since 2018, when she first became a client of mine and joined my Your Wellness Brand program – and I’ve had the honor of supporting her in her business more recently as she prepares for her maternity leave. I’m so excited to share her journey with you and give you a peek at how her business has evolved since we met. In this episode, we chat about her journey with multiple eating

In this week’s solo episode, I decided to switch things up. Instead of answering a question from a listener or sharing some key business advice, I’m leading you through a grounded guided visualization exercise to help calm your nervous system and help you connect to your inner wisdom. If you’re feeling frazzled from too much information, too much stimulation, or too much stress, this is sure to help you find your center again and clarify what your right next step is in your business. Whether you’re at a crossroads or need to make an important decision, this exercise will help you honor your truth. This is something I highly recommend integrating into your daily life if possible so that you are firmly rooted within yourself and connected to your intuition and creativity vs. getting knocked off course by comparison or the chaos of the world. So, pop in those earbuds, take a break from the social media, emails and news, and connect within.   To submit your question, visit the show notes.   Follow Me On: Facebook

One of the biggest concerns I’ve been hearing from entrepreneurs for many years is this: What if I exclude people by getting “too specific” with my target audience? If you find yourself stuck here and feel tempted to go broad with your target audience so that you don’t turn anyone away, this episode is for you. Inside I share why getting “too specific” isn’t something to worry about and why it’s so important for your brand and business to choose the audience you resonate with most. If you find yourself wanting to go deeper into this topic, check out episodes 147 and 136 where I share even more about how to choose your target audience wisely, deepen your understanding of them, and craft content and messaging that they feel seem by.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Ariel Kiley is an Embodiment Teacher, certified Yoga Therapist, Somatic Experiencing® trauma resolution Practitioner and published author. Over the past decade Ariel has taught thousands of yoga and therapeutic yoga classes in New York City and Los Angeles. She has also designed programming and led teacher trainings for Equinox Fitness clubs, Tune Up Fitness, Dou Yoga, Prema Yoga, and more. Ariel designed and starred in the Yoga Fundamentals program on Daily Burn and has also led stress reduction workshops for Harvard Med Students and at Yale University. Ariel’s ongoing mission is to awaken her students to the extraordinary potential of the body's wisdom - which she does daily through her online mindful movement program EMBODIED with Ariel. So, I am so excited to share this conversation with Ariel today. Not only is she the kind of person who you’re in awe of because of the way she lives her life, but she’s also a client of mine who is currently in my mastermind group, Magnetism, and completed my biz mentorsh

You may have heard the term “intuitive entrepreneurship” thrown around over the past few years. That’s because the approach to business growth is shifting away from being hyper data driven and “competitive” to something that balances out the masculine and feminine. The masculine being the logical and action-oriented side, and the feminine being the more intuitive and creative side. In this episode, I explain my POV on what it means to lead intuitively, what it has looked like for me to lead intuitively to grow my own business, and what you need to practice in order to sharpen your connection to your intuition. If you know you want to take this kind of approach to evolving and expanding your impact as a business owner and lead in a way that feels good and aligned, this episode is for you.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Kristina Mand-Lakhiani is an entrepreneur, speaker, author, and artist. For the past 18 years, she has co-created the internationally acclaimed education platform Mindvalley, as the co-founder. And collaborated with leading thinkers and teachers in consciousness, relationships, human performance, and life optimization. She’s also the author of Live By Your Own Rules, a 30-day optimal learning quest designed for transformation to help you identify, understand, and accept all the dimensions of your authentic self so that you can live an extraordinary life and make happiness a regular practice. As an advocate for happiness within, she takes her kids on trips to the Amazon Jungle to recharge or joins groups of entrepreneurs, such as Maverick1000 on Richard Branson’s Necker Island.   To learn more about Kristina Mand-Lakhiani and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

In this week’s solo episode, I share how to create your signature offer. And not an offer that’s basic and like every other coach or service-provider out there, but that’s unique to you. Creating something that isn’t templated, but is based on your experience, your training, and your own transformation is one of the key ingredients for standing out from the crowd and becoming known for what you do. When you don’t have something juicy to offer like this, it becomes challenging to feel clear and confident about what you do, and it also becomes a challenge to market yourself magnetically. So, today I’ll be diving into the key steps to creating the right offer for your business and your audience. I also share more about my business mentorship program Your Wellness Brand. This is my signature method and offering, and I’m currently accepting applications. To learn more visit yourwellnessbrand.com.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Abbi Miller is an Austin-based "yoga-teacher-turned-productivity-preacher" who's here to help you run your biz on purpose.  After over a decade as a wellpreneur, running her holistic nutrition & yoga brand, Abbi founded Biz Babes Unite!™: a community offering impactful ceremonies & mastermind circles so womxn can approach work from a sacred place, dodge burnout & get the good shit done. As a Holistic Biz Strategist, Mentor and Speaker, her career has led her all over the globe from Greece to Morocco to Norway, sparking the minds and elevating the work of creatives from Cameron Diaz to Shape Magazine and Create & Cultivate. She believes your wellness habits propel your biz-mojo and learning how to self-boss is a big part of feeling like a biz kween vs. just playing one on Instagram. In this episode, we chat about her journey to becoming a Broadway star, why she quickly became disenchanted by it, and the serendipitous events that helped her break her contract while on tour in southeast Asia, how

This week’s topic was inspired by a conversation I had with someone recently. And that is… how to create an online presence that is a natural extension of who you really are. Where your website, your social media posts, and everything in between feels the same as meeting you in person. As I was chatting with this newbie business creator, she expressed concern that she didn’t know how to do this without being influenced by what other people are doing in the wellness space. This is SUCH a common challenge, and I’m addressing that piece and all of the above head on in the episode. Also, I have exciting news!! My second business baby, pstprtm.com, launched recently. This is a media company and community platform that I co-founded with two other women to revolutionize the postpartum experience. If you’ve been listening to the podcast since early Spring, you knew this was coming. And if you’re new here, then definitely listen to episode 150 where the three of us chat why we came together to create this. If you’re c

Nina Sasson is a Soulful Career Coach. She empowers the high achievers, the go-getters, the big money-makers of the world to lead with soul and find a greater sense of purpose and fulfillment—WITHIN. She has spent the last decade investing in her personal growth not because it’s trendy, but because it’s elevated her professional confidence and her career in a massive way. Today, she works with teams and executives at Disney, NBCUniversal, Facebook, Vevo, and the UCLA Anderson School of Business and helps leaders amplify their impact by understanding their own power to completely transform and up-level their lives. Nina's mission is to transform how people function and perform in the workplace. By helping them shed old belief systems and cultural conditioning, they can fully access their gifts and inner wisdom to create careers that light them up! So, honestly… Nina is one of my most favorite people on the planet. As you’ll here, here and I have known each other since 2016, when we met on the most soulful retr

I am so happy someone asked me to talk about this because I see it as such a delicate AND crucial part of growing a business. And that is…how to know when it’s the right time to invest in a mentor or coach. If you’ve ever found yourself wanting guidance and support but feeling uncertain about who to hire or what kind or program to invest in, this episode is for you. Inside, I share 4 journaling prompts to help you: Clarify where you need support in your business—from strategic guidance to mindset coaching And determine when the right time to invest is—hint: it has to do with how stuck you might feel As always, I also share a little update on a few projects we’re working on around the new house, in case you’re curious. And I give you the scoop on the next YWB group starting in September. As I mention, this will be one of the last times I run the program live. To learn more, visit yourwellnessbrand.com.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Amina is a holistic leadership and mindset coach, proud immigrant and chronic illness advocate. A leading coach to notable female leaders and impact-driven celebrities—Amina’s mastery is in connecting us to our brilliance and teaching us live and lead from it each day. As a woman of color of Iraqi descent, she often works with marginalized communities to help them realize possibilities in a way that honors their particular lived experiences. She's known for her work around Aligned Leadership and supporting clients in pivoting from Role Models to Whole Models. After spending a decade grappling with a fast-paced career in marketing and two autoimmune diseases, Amina hit burnout. In hopes of healing her own life, she sought training in coaching, nutrition, fitness and mindfulness and her goal became to teach others how to balance a thriving career, body and mind. She takes a holistic approach to coaching— examining any blocks in the mindset, in our bodies and in how we lead. Progressive companies such as Deloitt

Are you a creative who also interested in wellness? Or are you a wellness entrepreneur who’s also interested in a creative field? It’s so normal to have more than one interest and passion and talent. Yet, when it comes to business, it can be confusing which path to choose. In this solo episode, I was asked why I chose Brand Strategy over Health Coaching, and how I knew it was the right move for me. So, I share candidly about why I made the switch and what was happening circumstantially to propel me in that direction. I also share my usual house update with you. Aside from the project we’re working on right now – it involves wallpaper! – I’ve been becoming more and more aware of ways that I tend to drain my energy and my joy. It’s something that not only plays a role in my life but has played a role in my business. So, if you’re curious about what that is, listen to the first 8 minutes of the episode.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Aviva Romm is a world-renowned midwife and herbalist who also happens to be a Yale trained MD and Board-Certified Family Physician with specialties in Integrative Gynecology, Obstetrics and Pediatrics with nearly 40 years of experience in the realm of women’s health. She is the author of 8 books, including her new book Hormone Intelligence which explores the impact of the modern world on women’s hormones and health. Inside, she shares how to calm hormone chaos and restore the body’s natural blueprint for wellbeing leveraging both holistic insight and the best science has to offer. Honestly, Aviva’s bio does not do her justice. She is truly one of the most genuine, brilliant, and heart-centered people I have ever spoken to. It was such an honor to have her on the show and to hear her share vulnerably about so many parts of her journey as not only a women’s health expert, but also an entrepreneur. In this episode, we chat about what it was like to be introduced to midwifery at 22 years old and why she skipped c

If you’ve ever resisted choosing a target audience or have felt uncertain about which audience would really be right for your business, this episode is for you. Truly one of the biggest reasons entrepreneurs fail to create content that resonates and attracts their dream clients is … they don’t know their audience. Your audience is who you design not only your offers for, but also your message so that it makes them feel seen and heard. If you notice that your content isn’t getting any engagement—those IG posts have few likes or comments or your email open rates are low—that means you likely need to do some work here. In this episode, I share my top recommendations for choosing the right audience for you and position your business as their solution.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Carolyn Yachanin is the Founder & CEO of Copina Co., a modern wellness company dedicating to spreading the best of plant-medicine to all through their vegan collagen boosting latte blends. Copina Co. started as the name of her wellness blog where she shared her love of plant-based cooking and her journey healing her acne, gut health, and body image through plant medicine. Her products have been featured in Well + Good, Refinery 29, Halle Berry's Re-Spin and more, and are now sold in Erewhon, Fast AF, Urban Outfitters, Anthropologie and more. Carolyn attended the Wharton School at the University of Pennsylvania and also works as the CMO at Bright People Foods in addition to running Copina Co. So, Carolyn is incredible. She not only works fulltime, but she built a successful product-based business during a pandemic—organically. Meaning she hasn’t done any paid advertising. I love her approach to business and can’t wait for you to listen in. In this episode, we chat about her journey with cystic acne startin

Ever felt completely disconnected from your business? As if nothing you’re doing excites you anymore? Or like nothing is working? Here’s the good news: It’s 100% normal to feel this way AND that’s because you’ve essentially outgrown your business. While it may be scary to admit, this is a beautiful invitation to evolve and do things differently, and to step into your next level. This is something I’ve supported dozens of entrepreneurs with over the past few years—especially 2020. And I’ve found that once they align themselves, their truth, and their businesses, magic happens. In this solo episode, I dive into how to pivot, shift, or evolve your business with intention so that you feel grounded and confident throughout the transition—and most of all, set yourself up for success.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Terri Cole is a licensed psychotherapist and global relationship and empowerment expert. For over two decades, Terri has worked with a diverse group of clients that includes everyone from stay-at-home moms to celebrities and Fortune 500 CEOs. She has a gift for making complex psychological concepts accessible and actionable so that clients and students achieve sustainable change. She inspires over 250,000 people weekly through her blog, social media platform, signature courses, and her popular podcast, The Terri Cole Show. So, Terri has been in the wellness and personal growth space for many years. And I’ve been a huge fan of her work and an admirer of what she’s built ever since 2014 when I met her at a retreat. As you’ll hear, she is absolutely brilliant, such a good human, and has the most soothing voice. In this episode, we chat about what it was like for her build a successful career as an agent for super models and then pivot into psychotherapy, her journey as the coveted therapist of many celebrities a