Booster Shots From The Doc

A 'Sloggo' - an 'Elevator Speech' - a 'Sixteen Second Sizzler.' Call it what you will, but it needs to be a brief description of what you do, and who you do it for.

Using humour can bring a business presentation alive. But you obviously don’t want to over do it or use inappropriate humour.

Everyday of your life you are selling yourselves. Someone you or your colleagues talk to today, could be a future customer for your business. If not; then they might know someone who could be.

Your success as a manager is highly dependant on your ability to listen and speak with your staff. Human beings crave attention and acceptance, and they want to know you care.

Everyone you come into contact with could be a potential customer or employer. Or they might even know someone who could be. So it always pays to keep ‘selling yourself.’

If you have a huge ‘to-do’ list, sit down and take a closer look at it. Ask yourself if you REALLY need to do everything on that list. Perhaps you have a colleague or a member of your team, or even a boss that you could delegate some of these tasks to? Remember the saying – ‘Only do it if only you can do it’

The human body will always find an easy way to do things and so will your brain; however as we all know; ‘no pain - no gain.’ So if you want something different to happen - do something different.

Whether we like it or not, people are likely to make judgements about us by the way we are packaged. They will decide whether they like us, whether they’ll give us a job, or even just believe what we say.

Let’s use the technology for the benefits of our business, but not just because it’s there, and we can! Take away the humans, and in many situations, sales and profits will suffer!

You would use this technique to deal with manipulative criticism and defend your self-esteem. Fogging is about agreeing in principle and staying out of it emotionally. You are paraphrasing and reflecting back what the other person has said into more rational, factual and less emotive terms.

This technique is used primarily to deal with criticism from a difficult person. This is about thinking rather than reacting!  This is where you calmly agree with the true criticism of your negative qualities.

This is the skill of being able to repeat over and over again, in a calm relaxed and assertive way; whatever it is you want or need. This continues until the other person concedes or agrees to negotiate with you.

Your level of success in terms of your happiness, emotional wellbeing and anything else you desire is a direct result of how you talk to yourself. The most important relationship you’ll ever have is the one you have with yourself.

Let's face it; if people like you, already use your product or service, and are totally satisfied; then there's a good chance that they'll recommend you to others.    However, that won't always happen - people won't necessarily go around singing your praises to other people, unless someone asks them about you. You can, however, take various actions to improve your chances of getting referrals; or word of mouth as some people like to call it. This podcast explains how.

Successful people with strong self-belief don't do goal setting - why? - Because their too busy doing what they need to do, to get what they want to get.You need to clearly identify what it is you want out of life, what do you hunger and thirst for, what do you really want to achieve?

Assertive behaviour is positive; it will help you communicate clearly and confidently your needs, wants and feelings to other people without abusing in any way their human rights. It will produce better results when managing a difficult person, and it can be learned.

Most customers, love a freebie and if they receive one from a supplier it builds a positive relationship.

Do you need more clients or customers; of course you do. However, are you one of these people who are brilliant at working 'in your business' but not so good at working 'on your business' In other words; you're good at making the product or providing the service, but you're not so good at finding new customers and generating more sales. Listen to this podcast for some tips.

The successful business person needs lots of Energy! You need Brain Energy and you need Body Energy. However as with any other kind of energy, it's constantly being drained away and needs replacing.Dealing with people, your customers and your team, can both drain your brain and your body. Find out how to avoid that!

It costs five times as much to find a new customer as it does to retain an existing one. Make sure that your customers are too embarrassed to take their business elsewhere.