Everything Coworking

You love a little extra revenue...flex memberships are hard to sell, so you're happy to have a little more buzz in the space with the day passers...but day passers can be high maintenance, it can be challenging to make sure they have a great experience, and sometimes it feels like they are more work than they're worth. Day passes create the ultimate flexibility for the commitment-phobic user. So if you offer them at an attractive price, you might get repeat day pass users who never upgrade to a recurring membership, helping you to sleep a little easier at night. Who does not offer them? Lucid Private Offices Gather   Here are a few tips to encourage day passers to upgrade to recurring memberships: Raise the price of your day pass. If the daily rate of your lowest recurring membership is not significantly less than your day pass, you won't get your day pass users to upgrade. There's both a monetary cost and a mental cost to committing to a recurring fee. You have to make it attractive enough to overcome that

What gets focus gets better. If you want to improve your coworking business, define your KPIs (Key Performance Indicators), track them, pull levers to make them better, and grow your coworking business. In this episode, I walk through 3 of my 5 favorite KPIs for coworking businesses. If you missed the first two KPIs, scroll back to episode #351. Resources Mentioned in this Episode: Feasibility study for landlords - evaluate a coworking business or partnership with clarity and confidence with industry-benchmarked coworking financial metrics and a pro forma customized to your market and your project. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

What gets focus gets better. If you want to improve your coworking business, define your KPIs (Key Performance Indicators), track them, pull levers to make them better, and grow your coworking business. In this episode, I walk through 2 of my 5 favorite KPIs for coworking businesses. Resources Mentioned in this Episode: Feasibility study for landlords - evaluate a coworking business or partnership with clarity and confidence with industry-benchmarked coworking financial metrics and a pro forma customized to your market and your project. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Maryann Baldwin opened a 2400 square foot coworking space in Lansing Iowa, population 1,000. This is her third year in business and this year she will turn a profit.  She owns the building and doesn’t staff full time. Her “Whys” in no particular order include: economic development, connecting like-minded people, coaching new business owners, helping the local community keep their minds healthy through lifelong learning, and providing Internet and a great place to work for visitors. Resources Mentioned in this Episode: Maryann's LinkedIn profile The Works website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube  

Sam Pickering is the head of the sustainability practice at Incendium Consulting which is part of the Instant Group. Sam shares: What their Sustainability Index tracks and how it helps operators make better decisions about their environmental impact and changes they can make to improve their score. Incendium’s partnership with the International WELL Building Institute (IWBI) to create a simplified/approachable coworking version of the Well Certification. Resources Mentioned in this Episode: Sam's LinkedIn profile Incendium Consulting website The Instant Group website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Felicia founded HAYVN to support local women in business and make an impact in the community. Being a B Corp Certified business is an external signal of the values she leads at HAYVN from recruiting practices to vendor selection, to the programming she hosts to drive local economic development.  She and her B-Corp Certification consultant, Kerrie McDevitt, share what it means to be B-Corp certified, why a business might want to become certified, how much time it takes, and what it costs.  Resources Mentioned in this Episode: Felicia's LinkedIn profile Hayvn website Connect with Kerrie at Impact Growth Partners: kerrie@impactgrowthpartners.com Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Wes Walker, Laura Fisher, and Ashleigh Ramsay share the details on their virtual service revenue - what they offer, how they price, lead sources, how long it takes them to process the mail, the impact it has on their revenue, and more. Deadline: May 12: Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service Get on your email address to learn more about the quarterly revenue challenge. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Virtual Mailbox demand is growing - see our "Why Mail" video. Virtual Mailbox services can create a significant revenue stream for coworking spaces. This video walks through a simple forecasting model for how virtual mail adds revenue to your coworking business over time.   Resources Mentioned in this Episode: The video version of this episode on YouTube Get on your email address to learn more about the challenge. Deadline: May 12: Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service   Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Is it a head-scratcher to you as to why someone might buy a virtual mailbox at a coworking space? Or do you get it but you just think it’s got to be too much work to make it worth it? Have you launched a mail program half-heartedly and had lukewarm results? In this episode, we dive into why people buy mail packages, why you should consider launching a mail program, and how our upcoming challenge will help you start or optimize a money-making mail program.  Resources Mentioned in this Episode: Get on your email address to learn more about the challenge. Deadline: May 12!! Register for the May Mail Money Maker Challenge   Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Welcome to another episode of the Everything Coworking Podcast! Today, I’m joined by Tracy Beavers, a business visibility and strategy coach who specializes in turning strategies into actionable success. We dive into a crucial topic for any coworking space owner looking to boost their business—email marketing. Want to join Tracy’s FREE, live masterclass coming up next week? https://www.tracybeavers.com/masterclass What We Discuss: The Power of Email Marketing: Tracy explains why email marketing remains a powerful tool for coworking spaces, helping to promote memberships, event spaces, meeting rooms, and special events effectively. Building Your Email List: We cover strategies for not just creating but also growing a marketing email list—a vital asset for any business. Tracy shares insights on how to attract the right subscribers who are genuinely interested in what your coworking space offers. Consistency is Key: Tracy emphasizes the importance of consistency in emailing, recommending that coworking own

Brandon Houston, founder of the Collingwood Foundry shares his entrepreneurial journey from running a web development agency to pioneering a coworking space that has grown into a central hub of community and innovation in Collingwood, Ontario. Key topics include: The power of starting small and building a connection and reputation with the local community. The evolution of Collingwood Foundry into a space that members don’t just work in, but genuinely love and support. The challenges and triumphs of bringing coworking to a smaller town and the vision for expanding the Foundry's influence. An exploration of culture-setting and hospitality in coworking, with creative initiatives like the use of the Donut plugin to foster member interactions. Resources Mentioned in this Episode: Brandon's LinkedIn profile Collingwood Foundry website Everything Coworking Featured Resources: Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University

In the latest episode of Everything Coworking, we’re unpacking a truth bomb about the entrepreneurial life, especially in our world of coworking. Taking a page from Brooke Castillo, we’re exploring the idea that our journeys are a healthy mix of wins and challenges – yes, it's a 50/50 split of highs and lows. I’m diving into why expecting a smooth sail can throw us off course and how those inevitable tough times actually shore up our resilience and push our growth. It’s all about embracing every bit of the ride, knowing that each twist and turn is shaping us and our coworking ventures. If this conversation hits home for you, do me a favor – drop by Apple Podcasts and share your thoughts with a review. It helps spread the word and gets more folks in on our coworking convos. Tune in and let's get real about the ebb and flow that keeps us on our toes and makes this whole journey worthwhile. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking S

This episode explores how we might apply some examples of hospitality to elements of hospitality offered at a coworking space. Episode Highlights: Introduction to Hospitality in Coworking: We kick things off by exploring why hospitality is just as crucial in our coworking spaces as it is in the hotel industry. It's about creating experiences that stick and spaces where people feel truly welcomed. A Personal Tale of Hotel Hospitality: I share my own story of incredible service during a hotel stay - from the effortless help with finding the best local sandwiches to sorting out ski rentals and even snagging a ride to the airport. It was service with a smile, but more importantly, it was personal and responsive. Drawing Parallels: How do these moments of thoughtful hospitality translate to the coworking world? We dive deep into the similarities between the services provided by hotels and those we can offer in coworking spaces. It’s all about elevating the member experience. Lessons for Coworking Spaces: L

Are you leveraging the full potential of digital ads for your coworking space? Dive into our latest episode where we decode the mysteries of Google vs. Facebook ads, tailored specifically for coworking entrepreneurs. Discover which platform aligns best with your marketing goals, whether you're targeting active searchers or building brand awareness. Plus, get insider tips on using the Facebook Ads Library to spy on competitors’ strategies!

John Egan Director of Operations at Lucid Private Offices, shares: His approach to hiring, including specific questions he asks How he screens for “joy” in his hiring process How his career as a Camp Director and an Insurance Advisor prepared him for his role at Lucid Private Offices Resources Mentioned in this Episode: John's LinkedIn profile Lucid Private Offices website Everything Coworking Featured Resources: Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

This episode is all about testing the conversion rate on your offer/landing page before scaling up the traffic to the campaign. We talk about: The Importance of Marketing Conversion for Coworking Spaces: We define marketing conversion in the context of coworking spaces and discuss the significance of setting clear conversion goals for each campaign. Landing Pages Explained: Discover what a landing page is, its role in your marketing strategy, and best practices for creating landing pages that convert. Best Practices for Effective Landing Pages: Learn the key elements of high-converting landing pages, including clear headlines, compelling calls to action, benefit-oriented copy, high-quality imagery, social proof, mobile optimization, and the importance of speed. Introduction to Testing and Optimization: Understand the basics of A/B testing and other optimization methods to improve your marketing campaigns' conversion rates. A Case Study on Facebook Ads: We walk through a hypothetical case study of a

Want to make sure you get access to our special Community Manager University offer on March 4th? Go to the bottom of our home page and opt-in to our mailing list!   This week I dive into the art of creating urgency to boost sales and memberships in the coworking world. Inspired by the annual Container Store's 30% off Elfa sale, this episode explores how similar strategies can be effectively applied to coworking spaces, especially when launching a founding member campaign. Here's what we covered: The Psychology Behind The Container Store's Elfa Sale: An overview of the Elfa sale and why it's so successful at driving purchases. Principles of Creating Urgency: How urgency influences customer behavior and decision-making. Applying Retail Strategies to Coworking Spaces: Insights into adapting retail marketing strategies, like The Container Store's Elfa sale, for coworking spaces. Launching a Founding Member Campaign: A step-by-step guide to creating an effective founding member campaign for your coworking

Seth Rosenblum is the Managing Director at Hone Coworks & Principal at The Rosenblum Companies. He considers the Rosenblum Companies to be “operators” at heart. Yes, they own the underlying real estate, but their business is to create the solutions that their customers are looking for…which has led them to create their own coworking and co-warehousing brands. Here’s what we covered in our conversation: 1. Seth’s team understands the need to diversify real estate assets for sustainability.  2. Seth’s team believes that traditional long-term office leases need to evolve to cater to immediate space needs.  3. Landlords face challenges with funding tenant improvements….every 5 years. 4. Space Readiness: The trend towards providing furnished, serviced office spaces.  5.'Hospitality Focus: The importance of incorporating hospitality into real estate operations.  6. Accountability Standard': Implementing standardized operations across various business types.  7. Team Development: Building an efficient team to m

Dr. Christina Hansen was on what seemed like a fruitless search for office space for her therapist practice when it suddenly hit her on her drive home one day that she could solve her own problem and create a shared office space designed for mental health practitioners. On this episode, we talk through her journey from concept to one year after opening. How she serves her unique Ideal Customer Avatar How she got a turn-key buildout (and funded some upgrades) How she staffs her space The tech she uses to support her members What her member event approach looks like and more... Resources Mentioned in this Episode: Christina's LinkedIn profile Therapy Suites website Everything Coworking Featured Resources: Register for our upcoming class: Funding a Coworking Space in 2024 Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube  

We get into A LOT of details on the childcare + coworking model: Combining Childcare with Coworking: A discussion on the integrated model of co-working and childcare. Marketing Approaches: The importance of social media and referrals for business growth. Business Model Considerations: Balancing challenges in child safety with coworking space demands. Expansion and Community Presence Le Village's plans for growth in Chicago, Austin, and Atlanta. Targeting neighborhood markets for localized presence. Demographic Impact and Social Goals: The increase in father participation, and tackling the motherhood penalty. Financial Viability and Real Estate: Addressing the intertwining of profitability with real estate and labor costs. Structure and Curriculum: Details on the childcare layout, staffing, and standardized curriculum. Compliance and Operations: Emphasis on regulatory knowledge and compliance for franchisees. …and more!   Resources Mentioned in this Episode: Daniella's LinkedIn profile