Everything Coworking

You’ve nailed your location. Your marketing’s dialed in. But if your leads aren’t turning into members… there’s a good chance your speed to lead is the culprit. In this episode, Jamie breaks down why fast lead response is more than a “nice to have”; it’s one of the biggest drivers of sales success (or failure) in your coworking business. And it’s one of the easiest things to improve without adding headcount. We cover: Why slow response time might be quietly killing your conversion rate — even if you’re getting leads. How to optimize lead response without hiring a full-time salesperson. Practical tools (like AI chatbots and SMS automation) to bridge the gap. Why phone and text should beat email every time when responding to inquiries. How to help your team prioritize lead response, even if they wear all the hats. If you’ve ever wondered why your sales funnel feels leaky, this episode will help you plug the holes — and close more deals. Everything Coworking Featured Resources: Masterclass: 3 Behind

In this episode, I talk with Leslie Bailey, founder and CEO of Indy Maven and the powerhouse behind Maven Space, a coworking space that was as bold and layered as Leslie herself. Leslie never set out to run a coworking space. What began as a media company and newsletter for women in Indianapolis quickly snowballed into a full-on community, and eventually a physical space with coworking, a cafe, a gym, an event venue, and yes, cauliflower soup that apparently had a fan club. We talk about: How Leslie went from lifestyle editor to community builder and coworking operator, almost by accident. The business model behind Maven Space: combining coworking, hospitality, events, and sponsorships into one seamless experience. What worked (and didn’t) in her 15,000 sq ft downtown space, and what she planned to change in her next location. How she used sponsorships and her media background to unlock non-traditional coworking revenue streams. Why her digital membership community is still going strong, and what th

Ever wonder what it’s like to build a coworking space outside the U.S. from scratch, in another language, with a whole new playbook? Joel Ballew is the Chief People Officer at Coventus Space in Barranquilla, Colombia, and he’s not your average operator. He moved his family from Georgia to Colombia, sold his dream business, learned Spanish from the ground up, and launched what is now the largest privately held coworking space in a city of nearly 2 million people. In this episode, Joel shares the highs, the lows, and the “wait, you did what?” moments of creating a thriving, purpose-driven business in an emerging market. We talk about: The cultural and operational curveballs of launching a coworking space in Colombia—including why recurring payments aren’t really a thing. How Joel built lead volume through WhatsApp, Instagram, and literal flyers on car windshields (and why it's working). What it takes to educate a market on coworking while creating a strong local brand. How his space combines private off

How Kim Lee Turned Virtual Mail into a High-Value Revenue Stream Kim Lee has been in the coworking game since 2017—and she’s one of those operators who’s truly in it. From understanding her numbers to tweaking her team structure to building out a profitable mail program, Kim brings equal parts heart and hustle to the table. In this episode, Kim walks us through her journey with virtual mail—from opening with it in place, to running the numbers year after year to make sure it still makes sense (spoiler: it does). She now has over 200 virtual mail clients, including some premium customers that contribute thousands per month. Kim is also one of our coaches in the Mailbox Moneymaker Challenge, and she shares why even seasoned operators can find big wins by putting focus on their mail program. What we cover: Why Kim almost didn’t add a second mail platform—and how it paid off The tweaks that helped her team cut mail processing time in half The customer who brought in 40+ pieces of mail a day—and how they han

Christine Tosi didn’t just open a coworking space—she invented one out of necessity. What started as a creative way to use extra space in a building she and her husband David bought for their first business has grown into a full-on coworking success story in Tucson, Arizona. Now, they’re gearing up to open a second location—this time under a management agreement—with a pipeline full of mail clients, a waitlist for dedicated desks, and a family-run team that includes their college-aged daughter (and some pretty savvy Canva support from their son). In this episode, Christine shares how she turned her virtual mailbox business into a revenue stream that’s bringing in up to $195/month per customer—with no paid marketing. Plus, how a landlord partnership that was almost too good to be true opened the door (literally) to their second location. What we cover: Why Christine and David traded snow shovels in Wisconsin for solar glare in Tucson How a side business turned into a full-time coworking brand The landing

Summer is here—and while the kids are out of school, your pipeline might be slowing down too. But don’t worry, I’ve got three ideas to help you bring in extra revenue during the slower months, and even build momentum heading into fall. Whether you’ve got open offices sitting empty, a virtual mail program that’s been collecting dust, or phone booths that aren’t pulling their weight, I walk you through how to turn these underused assets into revenue-generating machines. I also share some creative packaging and pricing ideas and how to test new concepts without getting stuck in analysis paralysis. What You’ll Learn: Why now is the perfect time to start—or focus on—your virtual mail program How to turn an unused office into a styled-up part-time rental for parents and travelers A clever way to monetize your phone booths (yes, really) How to sublet your members’ offices while they’re out of town—win-win The importance of clearly communicating your phone call setup to prospective members Resources Menti

Craig Baute is a familiar name in the coworking world—and he’s got a big update. After 13 years of running Creative Density, he made the leap and merged his coworking brand with Thrive, another local Denver operator. In this super candid chat, Craig dishes on what led him to walk away from day-to-day operations, what the structure looks like now, and why he’s finally embracing weekly meetings. Whether you’ve hit the scale ceiling or you’re just wondering what it looks like to not be the boss anymore, this episode is a must-listen. What we get into: Life with two kids, four coworking locations, and one burnt-out founder Why losing a trusted team member forced Craig to rethink everything The call that changed it all: how a casual “Let’s do lunch” turned into a merger The power of middle management (yes, it’s a thing in coworking now) Thrive’s operating structure and how Craig fits in post-merger The mental shift from “owner” to “team member” — and how that changes everything Why most spaces stall

If you're still asking people to "fill out a form" to book a meeting room—this episode is for you. I’m joined by Miro Miroslavov, CEO and co-founder of OfficeRnD, to talk about why e-commerce is no longer optional for coworking spaces, and how their new Growth Hub is making it easier than ever to meet customer expectations—and convert website visitors into paying members. We cover how consumer expectations have shifted, why friction kills revenue, and how the most successful operators are rethinking their websites and booking flows for today’s demand. In this episode, we cover: Why meeting room bookings, day passes, and even small offices need to be available for instant online purchase. The two user personas your coworking website must serve—and how to optimize for both. Why booking friction is leaving money on the table, and how to reduce it. How OfficeRnD’s Growth Hub helps operators capture and convert demand in a competitive market. What’s changing in demand gen as users move from Google to AI-

If you’re not optimizing your coworking space for quick, seamless online bookings—especially for meeting rooms and day passes—you’re leaving serious money on the table. In this solo episode, I break down the real numbers behind poor user experiences, what the latest coworking tech can actually do for your bottom line, and why every single operator needs to rethink how they serve the on-demand customer. Whether you're in a small market or managing multiple locations, this episode will help you see your website, your phone booths, and your meeting rooms in a whole new light. We cover: Why conversion rate optimization on your website is the fastest path to more revenue—and what’s getting in the way Real math on what a 5% improvement in booking conversions can do for your bottom line How operators are using new tools like Elumo and Growth Hub to monetize amenities and eliminate friction Why the traditional “tours-first” mindset doesn’t match today’s on-demand buyer behavior Why your meeting rooms (and p

Operators are seeing growing demand for meeting rooms and private call space—but squatting, no-shows, and friction-filled booking systems continue to cost time and revenue. James Shannon and Kurt Patrick from Essensys join the podcast to share how they’re tackling those pain points with Elumo, a new product that simplifies access, booking, and billing in one smart, user-friendly system. In this conversation, we cover: The real cost of squatting and how much revenue is lost from underutilized shared space. Why Essensys built Elumo and how it's solving both revenue leakage and poor user experience. How Elumo uses Apple and Google Wallet integration to streamline access and eliminate the friction of traditional booking systems. The role of dynamic pricing and data-driven utilization in maximizing revenue from shared spaces. How Elumo works with (not against) your existing tech stack, including OfficeRnD and other booking platforms. If you’ve ever wondered how to monetize your meeting rooms without cr

Roseline and Merlinn are the sister-duo behind Holistic Executive Suites in Boynton Beach, Florida. With backgrounds in healthcare and project management, they took their unique coworking model from concept to reality—serving holistic health practitioners and wellness-focused professionals. In this episode, they share how they built a space that goes beyond office rentals, creating a supportive business environment tailored to their members' needs. We dive into their journey, the challenges of launching a niche coworking space, and the strategies that have helped them grow. We cover: How they turned their personal need for space into a thriving coworking business. Why they chose a "wellness-first" niche and how it impacts their operations. The challenges of marketing a specialized coworking space—and what actually works. Lessons learned about community-building before and after opening. Why they chose not to list pricing on their website and how they guide prospects to the right membership. If you

The biggest real estate operator in the world—the U.S. federal government—is making a bold move toward flexible work. Mark Gilbreath, CEO of LiquidSpace, joins us to break down what this means for the coworking industry, why it signals a major shift in how large organizations view their real estate portfolios, and what coworking operators should be doing right now to prepare. In this episode, we cover: How the GSA’s new enterprise-wide marketplace for flexible work could change the coworking industry. What it means when a government agency starts thinking like an enterprise occupier. How coworking operators can position themselves to capture demand from this shift. Why flexible office space is becoming a critical piece of workplace strategy for major organizations. Mark’s insights on how the coworking industry is evolving—and what’s next. This is a huge step forward for the coworking and flex space industry. Don’t miss this conversation! Resources Mentioned in this Podcast: GCUC discount code: EVE

Coworking spaces often promise community—but what does it really take to build one that’s engaged, vibrant, and truly member-driven? Liz Barney, Director of Marketing & Community at Cahoots in Ann Arbor, Michigan, joins us to share how her journey from remote worker to coworking leader led to a game-changing experiment: a member-led approach to building community and social events. In this episode, we dive into: How Cahoots launched its “Community Committee” and empowered members to take ownership of events and initiatives. Why structured, member-led engagement can be more effective than traditional coworking social events. Lessons learned from different types of community-building experiments (what worked and what didn’t!). The surprising ways introverts and extroverts engage in coworking spaces—and why a variety of offerings matters. How this approach fosters deeper connections, improves retention, and makes coworking spaces truly feel like home. This episode is packed with practical takeawa

What happens when a seasoned real estate investor decides to dive into coworking? James Westbrook, co-owner of Magnolia Woods, shares his journey from corporate sales to running two successful coworking spaces in the Houston suburbs. We talk about the challenges of expansion, why office-heavy coworking models work in his market, and the strategies that keep his spaces full. In this episode: How James transitioned from real estate investing to launching coworking spaces The pros and cons of owning vs. leasing coworking properties Why private offices are the key revenue driver in his suburban market Marketing and lead generation strategies that actually work (including what didn’t) The power of community in coworking—without forcing happy hours If you’re an operator thinking about expansion or a real estate investor eyeing coworking, this episode is packed with insights! Resources Mentioned in this Episode: GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/ James' LinkedIn profile Magno

If summer has ever meant fewer members, lower revenue, and way too much empty space in your coworking business, this episode is for you. A seasonal slowdown can feel inevitable—but smart coworking operators know how to stay ahead of the dip. In this episode, we’re diving into three powerful, low-lift strategies that can help you: Create predictable revenue (even if members pause their coworking plans). Leverage creative offers to attract new members who actually need space in the summer. Lock in cash flow now so you’re not scrambling when June rolls around. Plus, we cover: The most underrated coworking growth strategy that gyms have been using for years—and why it works even better in a coworking space. A simple tweak to your current membership model that could add thousands in revenue before summer even starts. How to make sure your summer marketing connects with the right people - so you’re filling desks, not just throwing out random discounts. Don’t wait until your space is half-empty—tune in now and s

In this episode of the Everything Coworking podcast, I’m joined by Leslie M. Bosserman, the powerhouse Co-Founder and Community Manager at The Makers Place™ in Sacramento. Leslie has blended coworking with licensed childcare, creating a unique and welcoming space for working parents. With a background in education, leadership coaching, and a passion for intentional community, Leslie has taken coworking to a new level. Join us as she shares the journey of building The Makers Place™, lessons from creating a family-friendly coworking environment, and the value of staying connected to core values. We talked about: How Leslie’s diverse background in education, coaching, and community-building informed The Makers Place™ model The journey from idea to reality – including buying a building in record time and finding the ideal setup for childcare and coworking Designing a childcare program that prioritizes flexibility and quality, allowing parents to work confidently Valuable insights into operating a coworkin

If you’ve ever thought, Maybe I should switch my space management platform…—this episode is for you. Your space management software is the backbone of your coworking business. It handles bookings, invoicing, door access, reporting—basically, everything that keeps your space running smoothly. But what happens when it’s not running smoothly? Before you hit the eject button and sign up for the latest and greatest platform, let’s talk about what’s really involved in switching. Because spoiler alert: It’s not just a quick flip of a switch. In this episode, I cover: ✅ How to decide if switching is actually worth it—or if you’re just experiencing software envy ✅ The painful parts of migrating to a new system (including the fact that your members will have to re-enter their credit cards—yep, all of them) ✅ The importance of choosing a platform that will grow with you—not just one that solves today’s problems ✅ Why building your own platform is probably not the answer (trust me, it’s a massive undertaking) ✅ Why none

Your Google Business Profile is more than just a listing—it’s the front door to your coworking space online. And if it’s not up to date, you’re missing out on members. In this episode, we’re diving deep into why your profile matters, how Google ranks coworking spaces, and what you can do right now to increase your visibility and bookings. We cover: Why your Google Business Profile is the top of your coworking sales funnel How fresh reviews can push you ahead of the competition The must-have details that make or break your listing The Google Review Challenge—why it’s time to automate the process Pro tips for keeping your profile active, engaging, and optimized for conversions If you’re ready to bring in more members without increasing your ad spend, this episode is a must-listen. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Starting a private practice is hard. Doing it alone? Even harder. That’s why Laura Spiller, PhD, founder of Practice Age Therapist Collective, created a shared workspace that supports therapists in their entrepreneurial journeys. Laura shares her story of launching a coworking space designed specifically for mental health professionals, the lessons she’s learned, and the community she’s building in Houston. In this episode, we talk about: How Laura’s experience as a relationship therapist led her to entrepreneurship. Why shared workspace is the future for therapists balancing in-person and virtual practices. The unique needs of therapists and how Laura designed her space to meet them. Building an online community alongside a physical space for deeper connections and support. Lessons learned from navigating leasing, marketing, and launching a hyperlocal niche space. Laura’s story will inspire you to think creatively about building community and sustainable business models. Resources Mentioned in th

In this episode, Jamie talks with Amanda Findlay, Executive Director at Matchbox Studios in Lafayette, Indiana, about leading a coworking space that is more than just a place to work. Matchbox Studios thrives as a nonprofit organization, blending coworking, innovation, and community-building in a town with a population of just 70,000. Amanda shares how their unique approach has fostered a loyal and diverse membership base while supporting local economic development. We talk about: How Matchbox Studios evolved into a thriving nonprofit coworking space. Why their model focuses on community and shared spaces rather than private offices. Strategies for engaging local HR departments to attract and retain talent. The value of offering unique resources like a makerspace and acceleration programs. How Matchbox Studios keeps their mission-driven business sustainable. This episode is packed with inspiration and actionable insights for anyone interested in coworking, community building, or nonprofit innovati