Sway Podcast

In this episode, we critique the new identities for Cooper Hewitt and the Philadelphia Museum of Art, both designed by Pentagram, and the growing trend of designing evolving logo systems. Looking back and looking ahead, we speculate about the future of the identity design and remember some of our favorite logos of recent years. This all wraps up with a debate on clever versus smart work and what type of work we want to do. Links from this episode are available at this-is-sway.tumblr.com.