Marketing Cafe

Victor enlighten us about brand-related false news. We also discuss the related topics news, and fake news, and recent examples are provided. APA references to central academic articles that is discussed in the episode: Vosoughi, S., Roy, D., & Aral, S. (2018). The spread of true and false news online. Science, 359(6380), 1146-1151. doi:10.1126/science.aap9559 Tandoc Jr, E. C., Lim, Z. W., & Ling, R. (2018). Defining “Fake News” A typology of scholarly definitions. Digital Journalism, 6(2), 137-153.