Rnz: Afternoons With Jesse Mulligan

Once you start noticing, you can see it everywhere; the 'sameness' of style, music, art and even food. New Yorker staff writer Kyle Chayka blames algorithms that direct our attention to what works best for digital platforms. You see it in Google searches, Facebook feeds and the ads that follow us online. The end result is that we've stopped deciding what we like for ourselves. Chayka wants us to better understand how these forces shape our taste and stop letting a computer generated formula dictate our experiences and choices. His new book is called Filterworld How Algorithms Flattened Culture