Editor and Publisher Reports

234 Local Media Association and Pennsylvania NewsMedia Association partner to create fundraising lab

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Synopsis

The Local Media Association (LMA) and the Pennsylvania NewsMedia Association (PNA) have united to establish the Pennsylvania Fundraising Lab. This groundbreaking venture is designed to empower Pennsylvania news organizations with the expertise and understanding needed to secure philanthropic funding for their reporting projects , thereby enhancing their financial sustainability and enabling them to continue delivering high-quality journalism.   In a recent episode of 'E&P Reports,' Frank Mungeam, LMA chief innovation officer, and Bill Cotter, PNA president, shared the success story of the LMA’s Lab for Journalism Funding. With over $23 million raised for journalism funding through the national lab, the decision to expand to a state-level initiative in Pennsylvania was a logical progression. The Pennsylvania Fundraising Lab will operate within a six-month ‘cohort learning format,' offering participating newsrooms the opportunity to learn from philanthropic fundraising experts, share best practices, and rec