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How To Use Friction To Draw People In or Push Them Away | Bob Sutton

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Synopsis

In today’s episode, we tackle friction with Bob Sutton. Bob is an organizational psychologist and professor at Stanford, a New York Times bestselling author, and is here with us to discuss his upcoming book, The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder.  Bob Sutton sheds light on the double-edged sword of 'friction' in both professional and personal interactions, so why is friction a double-edged sword that you need to master to be successful, what strategies can you use to identify (and minimize) friction in your daily interactions, and how can you use positive friction as a tool to maximize your problem-solving capacity, boost productivity, and profitability? What to Listen For Introduction – 0:00 How do you identify the friction you bring to relationships that makes people not want to work with you or hang out with you? What can you learn from the California DMV about the importance of reducing friction to maximize productivity and boost customer sat