Eco D2C

Join me for a conversation with Max Bair Marshall and Alex Smith, co-founders of ShopSolar. Explore their journey from humble beginnings to becoming the USA's top source for off-grid, hybrid, portable, and backup solar power. Learn about Shop Solar's mission to simplify and make solar affordable, serving over 40,000 customers since their 2018 launch. In this episode, discover their early investments, the game-changing impact of a product review, and the pivotal decision to shift from a single-brand reliance. Discover the secrets behind finding product-market fit through rapid iteration, navigating the challenges of the COVID-19 pandemic, and making strategic decisions for business growth. From unconventional Facebook ad strategies to the intricacies of scaling a solar business, Max and Alex share important perspectives. Gain a deeper understanding of the significance of customer experience and strategic decision-making in their journey. Join us to explore their challenges, insights, and the passion pr