Reach Or Miss

  Toccara Karizma is a digital marketing consultant and business growth strategist. She is the CEO of Karizma Marketing, a full-service digital marketing agency dedicated to growing elite eCommerce brands online through email marketing, social media marketing, PPC, SEO, website conversion optimization, and more. Having built her own successful eCommerce business back in 2007, Toccara is now considered one of the world's top eCommerce marketing experts. Her out-of-the-box approach to digital marketing and expertise in the online business growth space is why I've asked her to join me today. The biggest, most critical failure with customers I have a two-fold failure. The biggest failures are taking on clients without the bandwidth, without the support system that I need. We are in demand and are blessed to be in demand. At some points, we want to take on clients when we just don't have the right support team in place. And that's not a fair thing for us to do because when we do that, we do

Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. Founded in 2018 and based in Tempe, Arizona, Simply Noted has grown into a thriving company with clients of various sizes across the country including in hospitality, real estate, insurance, nonprofit, franchise, B2B, and others. Rick has served as the company’s CEO since its founding, for more than three years, and has over a decade of sales and marketing industry experience.   most passionate about My background is in athletics. I played college and professional American football. When I got done, I made the transition into sales and marketing. I start

Rhonda Petit is a Sales and Business Peak Performance Coach with 35 years of Sales and Sales Management experience in Corporate America in the life sciences and diagnostic markets. She has experience working with Fortune 500 and Fortune 1000 companies. Today she works enthusiastically with Corporations and Individuals with champion mindsets, who know school is never out, who want to continually grow to unleash and activate more of their true potential and power. She helps people discover their deepest desires, leverage the untapped potential in their hearts, activate their potential and achieve their personal and professional goals so they can create the life they want and realize true fulfillment. Rhonda is a seasoned Sales Professional, a certified coach, leader, in-demand speaker, and author of “The Spirit of Selling.”   Most passionate about I am most passionate today about helping people realize the potential that lies within them, especially given the fast-paced changes that are occurring i

Jake Jorgovan is a Serial Entrepreneur, Podcast Producer and Business Advisor. He is the Founder of Content Allies and Lead Cookiehttps://areteincubator.com/ (.) Through these companies he has generated $40M+ in sales for his clients. Jake is the host of the https://workingwithoutpants.com/ (Working Without Pants Podcast), and Leaders of B2B Podcast. He also shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com. Jake is the producer behind podcasts for brands such as Facebook, Siemens Energy, Stampli, and more. Jake’s professional focus is to build companies that enable freedom of time and financial profitability. He does that by being an active entrepreneur in the trenches and through training others on entrepreneurship, leadership, sales & marketing. Jake has degree in entrepreneurship from Belmont University and has been awarded Nashville’s Youth Entrepreneur of the Year. He has spoken at conferences such as SXSW and has been featured in publications such as Inc & Forbes.

Dan Zavorotny is the co-founder of NutriSense – a metabolic health company that utilizes Continuous Glucose Monitoring (GCM) technology to provide real-time data to clients. He launched 3 months before Covid, and he has grown the company from an idea to over $150 million valuation in just 26 months and 120 employees. Previously, he worked as a management consultant for KPMG where he consulted for 3 out of top 5 hospitals in the world. When Dan’s not working, he loves to travel, and he has been to over 100 countries before the age of 30.   Most passionate about I was working in healthcare consulting and saw a trend over and over. We saw people, hospitals, and insurance companies spend more money every single year on healthcare. I ran into one of my friends who was wearing a device called a continuous glucose monitor. It tracks your glucose in real-time, 24/7. I put on a device and it completely changed the way I looked at health. We said, “Let's start a company around it.” We basically launched

Five years ago, I started my podcast REACH OR MISS for entrepreneurs. Two hundred sixty episodes to date and counting. I took something from any episode, and, of course, many taught me something new. However, three past episodes are the core of entrepreneurial marketing. In today’s episode, I invite you to listen to these three thought-leaders and find the difference between what you do and what they talk about. Choose one thing that you will do differently from today. I think that will help you become a better entrepreneurial marketer. And every entrepreneur should also become their own marketer.   John Lee Dumas John Lee Dumas: John is the host of EOFire, an award winning podcast where he interviews today’s most successful entrepreneurs and thought leaders. JLD has grown EOFire into a multi-million dollar a year business. with over 2000 interviews. He’s the author of The Freedom Journal and The Mastery Journal, two of the most funded publishing campaigns of all time on Kickstarter. All the m

For over 17 years, Lucas Root led numerous teams on Wall Street. After establishing a consistent track record of success, Lucas started his own consulting business. Lucas works with strong brands with a well-funded great idea, who doesn’t quite know how to execute. Since early 2019, Lucas has had the wonderful opportunity to speak to numerous audiences in North America, Australia, and Europe, as well as partner with both businesses and VCs for mentoring.   Most passionate about I launched my consulting company and was really focused on the thing that I got paid for on Wall Street. On Wall Street I was hired to execute the strategies they would come up with and to give them constructive feedback. I've partnered with the NCN university, which has one of the largest MBA programs in the world. They strongly encourage their MBA students to start a business while they're going through the MBA program so that they can test out the things they're learning in the program real-time, live, in their own b

One of the most popular questions on my REACH OR MISS podcast for entrepreneurs is the question about the biggest, most critical failure with customers. I often think about my biggest failure with customers. It was when I promoted my online course. Five years ago, a short while after I started my podcast for entrepreneurs, I decided to create an online course for entrepreneurs and teach them the secrets of entrepreneurial marketing. I invested in a rather expensive online course to study how to create my successful course. I learned every aspect of creating the course, and I studied four different ways to promote my course. The expert I learned from about creating an online course had a very clear recommendation about promoting the online course: he warmly recommended not using webinars to promote and sell my course. Webinars are too complicated, he said, and you should use a better, easier way to sell your course. But I didn’t listen. I listened to another mentor who was a great believer in webinars. On

Robbie Samuels is an author, speaker, and business growth strategy coach recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc. He is also a virtual event design consultant and executive Zoom producer recognized as an industry expert in the field of digital event design by JDC Events. Robbie is the author of "Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences" and "Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List." He is a Harvard Business Review contributor. His clients include thought leaders, entrepreneurial women, associations, national, and statewide advocacy organizations, women’s leadership summits, including Feeding America, California WIC Association, and AmeriCorps. Robbie is the host of the On the Schmooze podcast and #NoMoreBadZoom Virtual Happy Hours.   Most passionate about I have multiple tracks in my business. I do one-on-one coaching, group programs, all about helping peo

For 30 years Chris Beall has led software start-ups as a founder or early-stage developer. He believes the most powerful part of a software system is the human being, and that the value key is to let the computer do what it does well — go fast without getting bored — in order to free up human potential. Chris is currently CEO of ConnectAndSell, Inc., based in Silicon Valley, and hosts a podcast at MarketDominanceGuys.   Most passionate about What I'm doing now, and I’ve been doing for quite a while, is running a company called It helps companies dominate their markets by leading with the human voice. I've been passionate for a long time about having computers and humans work together in a way that unleashes the strengths of each. Chris’s career and story I was raised out in the desert in Arizona, pretty far away from most people. I was raised by animals—by horses and dogs and cats and goats and all manner of creatures like that. I think that's how I learned how to sell. My first sale eve

Lisa Staff is a master photographer, former fashion model, and expert interior & exterior designer. She has had success at every turn in her entrepreneurial career due to her ability to connect and understand people on all levels. She embodies the metaphor of meeting people where they are and turning their lemons into lemonade. Deevo is a thought leader, photographer, videographer, blogger, serial entrepreneur, ex-college athlete, former corporate executive, a single father of two promising young ladies, and now an emerging strategy consultant and paid speaker, who is fast making his way as an expert in creating digital architecture to help small businesses and entrepreneurs’ brand and market. In 2018, Lisa & Deevo founded Sprout Connectors, a full service creative agency with a focus on social media management and content storytelling. They mix an efficient blend of content savvy with a relentless creative lavishness and depth of imagination to serve up an inspiring brand community.   Most p

Patrick B. Parker is an accomplished Tech Executive turned Founder with domestic and international experience in operations, custom software development, multichannel product distribution, and marketing involving both start-up and growth operations. He has bootstrapped companies he founded to millions ($MM) in ARR and has raised venture capital to build out teams, to refine product features and user experiences, and to execute go-to-market (GTM) strategies. Today, his company works with amazing entrepreneurs that are looking to make a major impact within their industry. Thoroughbred Solutions helps clients with everything from business ideation to product/service development to building scalable marketing strategies and everything in between.   Most passionate about I'm extremely, deeply involved in Software As A Service. I love technology and Those are definitely my passions, but my purpose is really helping young entrepreneurs and brain builders with building out their businesses—helping to make

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100’s of SDR’s through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. He’s a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You’ll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring.   Most passionate about We are building an agency, which is completely re

From homeless to hero, Michael Unbroken, is the Founder of Think Unbroken, best-selling author, award-winning speaker, podcast host, coach, and advocate for adult survivors of childhood. Since 2016, Michael has empowered over 100,000 trauma survivors to get out of The Vortex, learn to love themselves, and become the hero of their own story. Michael has written multiple books including the best seller Think Unbroken: Understanding and Overcoming Childhood Trauma, spoken in over 80 countries, won investments from Undercover Billionaire Grant Cardone, and is on a mission to end Generational Trauma in his lifetime. About Think Unbroken: Our mission is to empower trauma survivors with the tools and curriculum of Think Unbroken to get unstuck, learn to love themselves, get "Out of The Vortex" and reclaim their power. We believe that by creating palatable and practical tools that Trauma Warriors around the world can overcome their past, heal from trauma, and BECOME THE HERO OF THEIR OWN STORY!   Most passio

Robyn Johnson has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and is a SEMrush Academy professor. Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues.   Most passionate about I get to help people who have physical products market those products on Amazon. We have an agency that helps run the ads and does the listings for people. I'm also really passionate about Disney, Star Wars, and my kids. We try to squeeze in as much travel and adventures and board games as we can. Robyn’s career and story I had no intention of doing this. I had no marketing experience about 11-plus years ago. I was working in a church but you don't get paid a lot and my son got sick. Th

Among all the challenges entrepreneurs are facing getting more clients is the challenge that is mentioned most. Customers are the oxygen of any business. And yet, we often think about getting customers and sales as a given. Surprisingly, in most cases, focus on getting more customers to grow your business is much easier than most entrepreneurs think. But often, they prefer to focus on finding a cheaper manufacturer or making changes in the product, or replacing the team rather than increase their leads and customer base. Why? Probably because customers’ marketing and sales are something most business owners are not certain of. They are not aware of the speed and volume of growth they can get through focus on the right customers to generate more leads, and sales In today’s episode, I chose to focus on the stories of three successful entrepreneurs who realized that focusing on the customer is the easiest and fastest way to win.   Karl Maier: “The customer is critical. One of my mentors said, m

There are a few reasons why so many entrepreneurs fail, and around 90% of the entrepreneurships fail. However, many of the most successful entrepreneurs I interviewed for my podcast told me the same thing; Keep going. Only those who quit fail. In today’s episode, I chose to focus on the stories of three successful entrepreneurs. The main reason for their success was their state of mind; no matter what happened and how big the failures they experienced were, they never ever gave up until they succeeded. I think you will find those stories very inspiring. Brian Roland: “A lot of failures look like trial and error. It's an iterative process. It kind of hits the failure category but we learned so much through the process that it's hard to see it as a failure.” Brian Roland is a Social Entrepreneur and Founder of Abenity, the 6x Inc. 5000 Company that’s powering corporate perks for top brands including U.S. Bank and MasterCard. And while Abenity provides millions of subscribers with private discounts

Miriam Schulman is an artist, author and founder of The Inspiration Place and The Artists Incubator Coaching Program where she helps artists (from amateurs to professionals) develop their skills, tap into their creativity, and grow thriving art businesses. Her podcast, The Inspiration Place, is on the top 1% of all podcasts globally and is listened to in over 40 countries. Miriam has been featured in Forbes and has been a guest on numerous podcasts. Her art has been featured in The New York Times, Art of Man, and Art Journaling magazine by Stampington, as well as seen on NBC’s “Parenthood” and the Amazon series “Hunters'' with Al Pacino. Her forthcoming book on how to “make it” as an artist is scheduled to be published with HarperCollins Leadership in February 2023.   Most passionate about I have been working on a book for Harper Collins. It's a traditionally published book. I've been writing a book called Artprenuer to help artists learn how to earn a sustainable living from their creativity.

Khaled Maziad is a marketing consultant who specializes in the Psychology of persuasion and high-ticket sales. He helps coaches transform their uncharged-non-monetary offer into a high-ticket one without having Tony Robbins like Brand. He shares his story on struggling to give away his stuff for free to charging high-ticket offers and helping his clients from all around the world do the same. He is known as the Copy & Messaging Alchemist. He has been featured in FOX as one of 21 Entrepreneurs You Need to Know About in 2021. He has also been featured in ANLP, Fox, CBS & NBC. Khaled is a professional member of ANLP International CIC, a certified Master of NLP, and holds a degree in Civil Engineering. Before becoming marketing, Khaled worked with traders and professional fund managers, helping them master their mental edge in trading and life. He also had over 15 years of experience as a Project manager, where he managed multi-million dollar projects on 3 continents. Khaled lives with his wife and

Mark Lachance is a serial entrepreneur, strategic thinker, and investor. He possesses a deep understanding of blitzscaling companies. Having owned and operated several businesses that have experienced hypergrowth through creative business development and lead generation, he is a master of sales and marketing and continues to apply and grow his expertise through current projects. Mark is currently the CEO and lead investor of Maxy Media Inc., one of the largest TikTok, Facebook, Snapchat, and Google Display Network performance marketing agencies in the world. Currently, Maxy Media is the number one advertiser in terms of monthly spend on the TikTok platform in Canada and top ten in North America. In 2016, Mark successfully sold EVO Payments International Canada, an end-to-end payment solutions provider and merchant acquirer which he founded in 2009. He guided the company from its inception with one employee to over 200 employees across Canada.  Prior to founding EVO, Mark was one of the founding members and